Category Archives: China

Creating a new international tourism slogan for the city of Hangzhou

Accurate Group – Hangzhou Tourism Commission Briefing Document

Topic:            ‘The key elements of a city slogan’ – Hangzhou Tourism Commission Brand / Slogan Seminar
Speaker:       Niall O’Reilly, Managing Director Accurate Group Limited (Niall@accuratelimited.com)
Location:       2 Floor, Zhangming Music Library, Hangzhou West Lake 6th Park
Date:              20th February 2014

Dear ……

Thank you for inviting me here today.  I am Niall O’Reilly, Managing Director of Accurate GroupChina Market Makers –, and Director for China, Irish Exporters Association. This is my 25th year in China, the last 8 years of which I have been based in Hangzhou.  Previously I have been responsible for Asia Pacific marketing for two leading USA-based multi-nationals. One of the Asia Pacific marketing campaigns I directed with global advertising agency BBDO won a gold medal at the Malaysia advertising awards.

How to capture the appeal of Hangzhou in one slogan? Read the tea leaves - Hangzhou's Longing (Dragon Well) Tea

How to capture the appeal of Hangzhou in one slogan? Read the tea leaves – Hangzhou’s Longing (Dragon Well) Tea

Impressions of Hangzhou’s Tourism Product

Hangzhou has enormous foreign tourism potential.

  • Some 4 million foreign tourists visited Hangzhou in 2012.
  • Cathay Pacific / Dragonair (Hong Kong), Qatar Airways (Middle East), Ethiopian Airlines (Africa), KLM / Air France (Europe), EVA Air (Taiwan), ANA (Japan) and Asiana Airlines (Korea) now offer direct flights to Hangzhou’s Xiaoshan International Airport.
  • In 2015 China is expected to overtake France as the world’s top tourist destination

It is against such a backdrop that ever pioneering Hangzhou was the first mainland China city to put into practice an ‘open door’ global policy of promoting its tourism industry to more than a dozen new markets including United Kingdom, Germany, France and United States.

Nevertheless, foreign tourists will only be attracted to travel by the quality of Hangzhou’s tourism product which would need to be amongst the very best in China. We would note, for example, while Hangzhou was once a stronghold for Islam in China, with historic Arab connections dating back 900 years, Hangzhou’s tourist product offering for high-spending visitors from the Middle East and the Gulf States arriving in Hangzhou by way of 5 Star airline Qatar Airways is far from world-class.

Moreover, to break into these new markets Hangzhou tourism planners would first need to invest in focused programs which both highlight competitive strengths and positioning and have a track record for consistently delivering outstanding and innovative experiences. The resulting niche tourism products would likely be targeted at high value foreign tourists, encouraging them to either start or end their China trips in Hangzhou.

Hangzhou has strengths in key niche areas of tourism, which, if effectively marketed, will certainly entice this high-spending foreign tourism segment.

  • Cuisine
  • Medical tourism
  • Meeting, convention and exhibition facilities
  • Outdoor adventure
  • Historic and cultural heritage

All of which are covered by Hangzhou’s proximity to Shanghai and the city’s Number 1 attraction: Four seasons of spectacular scenery.

Creating a new tourism catchphrase for Hangzhou

According to the book “Creative Advertising” by Charles Whittier:

“A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it.”

However, it’s a difficult job to capture the appeal of a destination such as Hangzhou and plug it into a hard-hitting, effective slogan.

Some slogans become real hits

  • Egypt, where it all begins” is the impressive tourism slogan of Egypt, which intends to highlight Egypt’s historic status as a cradle of civilisations
  • It’s more fun in the Philippines” is the cheery / happy travel slogan of the Philippines.
  • 100% pure New Zealand” is the marketing slogan of Tourism New Zealand, which reflects New Zealand’s image as a clean, green, adventure playground.
  • Jump into Ireland, the tourism slogan of Tourism Ireland (north and south) is designed to convey a sense of playfulness and to reflect the stimulating nature of a holiday in Ireland with unforgettable experiences and warm, friendly people.
Other effective slogans which we like are
  • Mauritius – It’s a pleasure” – clean and simple
  • Brazil – Sensational!”

 Some slogans can be vague, unclear and even disturbing

  • I Love (heart) New York” is the travel slogan many others try to emulate, but what does this catchphrase really convey about New York?
  • South Africa: It’s Possible!” is South Africa’s tourism slogan. This slogan gives you no reason to visit South Africa
  • Visit Bangladesh Before Tourists Comewas the tourism slogan of Bangladesh!
  • Colombia: The Only Risk Is Wanting to Stay”, Columbia’s tourism slogan, could potentially cause more harm than good, by highlighting the reality of “risk

Clearly some of these slogans’ unfortunate suggestions could have been caught early with international testing, and I therefore applaud the Hangzhou Tourism Commission and the Hangzhou Office of Foreign Affairs officials who have invited long-time foreign friends of Hangzhou here today to sound out our opinions regarding the four suggested new slogans for marketing Hangzhou in these new markets.

In my opinion, when developing a great inspirational slogan for Hangzhou — I am thinking along the lines of, for example, Subway’s ‘Eat Fresh’, Nike’s ‘Just Do It!; Sony’s ‘Make. Believe’ etc — five key elements need be adhered to:

  1. Recognition. An effective slogan for Hangzhou must stay consistent with the Hangzhou brand name either obviously stated or strongly implied. It’s better to include the name of Hangzhou in it.By putting the Hangzhou name in the slogan, every time people hear it and see it, they re-imprint it and keep it top-of-mind. People identify with the name.
  2. Unforgettable. Some of the best slogans, such as those just highlighted, are still being used today, even though they were launched more than a few years ago.  Such slogans are memorable.
  3. Useful. The chosen slogan should show Hangzhou’s intention and benefits of the tourism product by conveying the message in consumer language. Imply the risk of not using the product. Create a positive feeling for the consumers. – Such a slogan should be beneficial.
  4. Differentiation. In an overcrowded tourism market, brands in the same industry need to set themselves apart through a creative and original slogan.
  5. And finally, keep it simple. Use proven words and short keywords.  Seven words or less: One word is usually not enough.

4 Final Slogans for Promoting Hangzhou Overseas

A diverse representation of 15 foreigners – including company owners, hotel managers, magazine editors and teachers – living in Hangzhou from periods of a year to over twenty years, were assembled by the Hangzhou Tourism Commission and Hangzhou Foreign Affairs Office to choose which one of the following four final slogans created by Shanghai Advertising Company would be best suited to promoting sophisticated brand image of Hangzhou overseas (in particular to reach tourists in Europe and the Americas).

  • Infinitely Hangzhou!
  • Authentic Hangzhou!
  • Hangzhou: Relax, Recharge, Rejuvenate
  • Hangzhou: A Living Poetry

The Shanghai Advertising Company account manager urged those present to consider each slogan in terms of four aspects:

  • “Relevance with Hangzhou City”
  • “Words elegancy”
  • “Pronunciation”
  • “Sense of Picture”

Infinitely Hangzhou!

Even against an appropriate setting of iconic Hangzhou panoramas, similar to “Brazil -Sensational!” or “Mauritius – It’s a pleasure”, for the intrepid tourist planning his/her first trip to China, having already ticked Beijing, Shanghai, and possibly Xian or Guilin, “Infinitely Hangzhou” comes across as rather vague.  Infinitely what? Infinitely full of surprises or infinitely full of hope? What does “Infinitely Hangzhou” have to do with anything?

Of course, to those of us with even a basic knowledge of Hangzhou, simple “Infinitely Hangzhou” suggests a city of unlimited cultural expression.  Yet, it will take first-rate emotionally appealing photographic backdrops to disarm “Infinitely Hangzhou” of its mind-numbing blandness. Hangzhou is an inviting and truly diverse city for those tourists that endeavour to discover its appeal.  With respect to Hangzhou, a single word slogan will not generate an effective emotional impact.

Authentic Hangzhou!

With China’s heritage disappearing at an alarming rate in the race for modernisation, authenticity is a much sought-after, and increasingly elusive, quality that rates high with foreign tourists. As such, the slogan “Authentic Hangzhou” stakes Hangzhou’s claim to a rich historical past which continues to be alive and well. “Authentic Hangzhou” can also refer to Hangzhou’s natural landscape while underscoring the genuineness of its people.

Yet the slogan “Authentic Hangzhou” manages at the same time to be boring, nebulous and almost superfluous. Hangzhou may be the first Chinese city to start promoting itself to European and American markets, but soon numerous cities throughout China boasting an international airport will be getting in on the act, which begs the question: How effective will the slogan “Authentic Hangzhou” be in adequately articulating the unique attributes of Hangzhou, including the authentic experiences of Hangzhou’s history, architecture, cuisine and culture? Doubtless the tagline will be paired with colourful images, but it’s unclear whether visitors will make the connection between the slogan and the city’s emphasis on authentic experiences.

Hangzhou: Relax, Recharge, Rejuvenate

While “Hangzhou: Relax, Recharge, Rejuvenate” is the first to clearly state to spell out specific benefits of Hangzhou’s tourist product offering, the three ‘Rs’ make it sound like a catchy spa slogan. If truth be told the tagline does define what a vacation is all about, but in this case is more suggestive of warm beaches bathed in year-round sunshine, when in fact Hangzhou has four distinct seasons.  Moreover, Hangzhou purists would argue that the tagline “Hangzhou: Relax, Recharge, Rejuvenate” completely negates seven thousand years of history.

On the positive side Hangzhou with its close proximity to Shanghai and growing direct international access via Xiaoshan International Airport is the ideal place for visitors to either China and relax prior to traipsing around the country and for unwinding following a hectic cross China sight-seeing schedule. If this is indeed the intended message of “Hangzhou: Relax, Recharge, Rejuvenate” then the slogan needs re-working, not least because “recharge” and “rejuvenate” are quite unoriginal and are more or less tantamount to the same meaning.

Hangzhou: Living Poetry

Hangzhou’s natural beauty and historic treasures, which embrace many aspects of Chinese culture, have been a source of inspiration for poets and painters throughout Chinese history. In contrast with modernising cities across China, including Shanghai, although Hangzhou has been through many recent urban developments, much of the city’s natural, historical and cultural heritage remains unchanged from what has been depicted in literature for centuries. As such,  the slogan “Hangzhou: A Living Poetry” asserts that in essence nothing has changed about Hangzhou’s enduring allure, even if the city is China’s fourth largest metropolitan area, an appeal which, if properly packaged, would have to be enticing to China-bound European and American tourists. 

Moreover, by portraying Hangzhou as a poetry in motion, “Hangzhou: A Living Poetry” comfortably encompasses the notions of “infinitely”, “authentic” and “relax, recharge, rejuvenate” as set out in the previous three taglines.

As such “Hangzhou: A Living Poetry” proved to be the most popular of the four slogans, although tweaked a little to make it more Now: “Hangzhou: Living Poetry”.

Hangzhou: Living Poetry” – A simple, yet memorable, slogan for marketing the Hangzhou brand image to European and American tourists that people will identify with and which, by demonstrating the benefits of the city’s own matchless tourist product, clearly differentiates Hangzhou from would be competitors.

Hangzhou: Living Poetry

Hangzhou: Living Poetry

Source: http://accuratelimited.com/blog.view.php?id=QmaR0u99uCk=

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Ireland, Dublin – O: +353-1271-1830

2016

2016

2016

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Filed under Accurate China Business Advisers, Accurate China Insight, China, Hangzhou, Inspirational, Marketing, Niall O'Reilly, tourism

From Ireland, the Land of the Horse, Happy Year of the Horse!

从爱尔兰,被称为“马的土地”… 马年大吉!恭祝健康、幸运,新年快乐!

… which essentially means from the island of Ireland, Land of the Horse, where some of the finest horse breeds in the world are produced, I wish everyone good health, good luck and much happiness throughout the Year of the Horse!

Happy Year of the (Irish) Horse!!

Happy Year of the (Irish) Horse!!

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Accurate China Insight: CIC’s ‘China Ireland Technology Growth Capital Fund’ play underlines Ireland’s strategic value

Two major sovereign wealth funds the National Pensions Reserve Fund (NPRF) and the China Investment Corporation (CIC) have joined forces to invest US$$50 million each in the recently created China Ireland Technology Growth Capital Fund [For more information on this announcement read http://www.irishtimes.com/business/sectors/financial-services/pensions-reserve-fund-to-unveil-investment-of-70m-by-chinese-group-1.1658163].

This is a huge vote of confidence in Ireland’s future economic vitality. Yet, what’s even more significant is the way this has played out since 2011.

China‘s state media made great play out of the leaders of Greece, Portugal, Spain and Italy going ‘cap in hand’ to Beijing in search of China Investment Corporation sovereign funds to mitigate their economic woes.

Accurate China Insight - CIC- China Ireland Technology Growth Capital Fund - play underlines Irelands strategic valueNot so when it comes to Ireland. State media coverage of Ireland has always been characterised by the highlighting of particular qualities or attributes which the Chinese Government views as the basis for the close relationship between Ireland and China, the importance of which is highlighted by the growing number of senior Chinese leaders/officials visiting our shores on a regular basis.

Behind the subtly of carefully crafted official speeches and commentaries regarding Ireland there has clearly been a sense of purpose in China’s strategic approach. For example, when senior Chinese officials say “China attaches great importance to its relationship with Ireland” what they mean is ‘English speaking’, ‘between Europe/USA’, ‘same time zone as UK’, ‘potentially resource rich (food, energy)’, ‘friendly’. In other words Ireland is clearly of strategic value to China.

In a new world order potentially led by China our Mediterranean friends don’t offer such strategic attributes.

Following the signing of joint government sponsored NTMA / CIC MOU back in early 2012, an initiative involving CIC was always going to bear fruition. The questions to be answered were when/where?

Given that CIC only makes strategic investments which in China’s vested interests, the statement that Irish and Chinese companies in “core technology sectors such as internet, software, semiconductors, and clean technology will be targeted by the fund’s managers, as well as a number of other technology areas where the Fund’s strategy is uniquely positioned. These include agriculture, food, medical, and financial services” clearly offers the chance of a “win-win” solution for all.

Accurate China Insight-  China Investment Corporation CIC-China Ireland Technology Growth Capital Fund play underlines Irelands strategic value

Now that there is investment money on the table: China is now set to become a major market for Irish companies in terms of joint collaboration and market access; while Ireland’s technological prowess and investment climate, backed by CIC’s vote of confidence, place us at the top table in terms of attracting Chinese outbound investment into Europe.

Coming hot on the heels of the announcement of the established of a new Irish-domiciled exchange-traded fund (ETF) offering European investors direct access to China’s blue-chip stocks for the first time, the approaching Year of the Horse looks set to be a thrilling year in Ireland China relations.

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers (Route to Market, Export, Import, Partner Due Diligence)

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Ireland, Dublin – O: +353-1271-1830

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How important will China and knowledge of China be in Ireland’s future?

Encouraged by captains of Irish industry, who should know better, Opposition politicians with an agenda, and armchair critics within the tabloid and online media, a degree of pessimism appears to be growing among Ireland‘s small to medium (SME) sized business sector regarding the ‘risk versus reward’ futility of getting involved in China business. More mature markets in EU and the USA are being represented as offering more scope to grow for Irish SMEs with the right value proposition.

Irish businesses no matter what their size cannot afford to be pessimistic about China and here is why.

“…China’s transformation is one of the defining facts of our lifetime. Last year China became the world’s largest trading nation. Next year China is set to become the world’s largest importer of goods and later this century it will become the world’s biggest economy.

We should be clear that there is a genuine choice for every country over how to respond to this growing openness and success. They can choose to see China’s rise as a threat or an opportunity. They can protect their markets from China or open their markets to China. They can try and shut China out – or welcome China as a partner at the top table of global affairs..”

Source: http://www.theguardian.com/commentisfree/2013/dec/02/david-cameron-my-visit-to-china

The British Prime Minister Mr. David Cameron, on the eve of his second official visit, in an article published this week in Caixin (pronounced ‘sigh sheen‘), China’s financial news heavyweight, couldn’t have been more explicit about China’s growing importance.

Accurate China Insight - How important will China and knowledge of China be in Irelands future

Most China watchers will agree that – largest, longest, fastest, biggest, greatest, tallest superlatives aside- China is still in the very early stages of its re-emergence: Get in on the ground floor now and potentially be in the happy position of earning revenue hand over fist.

Sure China is no cake walk. At the beginning, building a China market presence from scratch involves hassles, stumbles, issues, errors, problems, stresses and utter confusion.  Yet, isn’t that what getting in at the beginning of any start-up business or market looks like? The only way to WIN is through hard work, support, communication, committment, patience, and understanding that there will be many instances of having to deal with a lot of confusion. Similar to a start-up company, these are the learning steps that must be taken to break new ground and grow a viable market presence in China.  

In a start-up there also comes a point when the challenges start to be overcome and things begin to gel together. And so to in insatiable China where the surmounting of challenges and barriers or difficulties will open the way to doing fantastic things and improving on a daily basis faster than would have happened in more traditional, mature, markets. 

With certain senior business executives and media in Ireland advocating a niche market approach for SMEs with respect to China [“China is a … slow burn” (Mr. Sean O’Driscoll, CEO Glen Dimplex); “More fortunes have been lost than made by getting in too early,” (Liam O’Mahony, Chairman, IDA Ireland) “Putting Mandarin on the school curriculum is a typical proposal from armchair ‘experts’ who have no experience of the challenges of selling in China – – 1.3bn consumers and all we need is a very tiny slice of the pie!” (Michael Hennigan, Editor of Finfacts.ie)] the crux of this Accurate China Insight is to draw attention to the fact that almost all of Accurate Group’s Irish clients, no matter what size, doing business in China or with China succeed at it, while the vast majority of European and American companies in China are flourishing.

Moreover, we do not share the view that China is a particularly risky market for foreign companies. Like any foreign market with a unique language, business culture, and legal system something can go wrong. However, despite the challenges China remains, will continue to remain a very profitable place to do business, which is really what matters most for Irish businesses.

Returning to David Cameron:

China is at a defining moment. It has just announced bold reforms that show real ambition to free its markets and open them up to foreign participation…

As Chinese cities expand dramatically and Chinese people become more prosperous, Britain has the world-class goods and services they need…

Building on the recent launch of EU-China negotiations on investment, and on China’s continued commitment to economic reform, I now want to set a new long-term goal of an ambitious and comprehensive EU-China Free Trade Agreement. And as I have on the EU-US deal, so I will put my full political weight behind such a deal that could be worth tens of billions of dollars every year…

We should recognise that China’s economic transformation is happening at 100 times the scale and 10 times the speed of Britain’s own urbanisation two centuries ago. In the last 30 years, China has made unprecedented social and economic achievements. The recent meeting of China’s leaders – the Third Plenum – has now set a clear goal: comprehensive reform, including issues such as governance and the judicial protection of human rights, and recognising that all types of reform are inextricably linked. The promise is of an economy with a more predictable legal environment and with stricter enforcement of protection for intellectual property rights…

The fact is that businesses thrive in a stable, secure and corruption-free environment that limits the risk of shock, provides certainty of dispute resolution and offers protection of capital and intellectual assets. These conditions are good for growth in China…

Source: http://www.theguardian.com/commentisfree/2013/dec/02/david-cameron-my-visit-to-china

And therein lies the rub for all Irish businesses. For our closest neighbour China is now at the core of its international trade relations. With the Chinese Yuan surpassing the Euro to become the second-most used currency in global trade (Source: http://www.bloomberg.com/news/2013-12-03/yuan-passes-euro-to-be-second-most-used-trade-finance-currency.html, China, the number one retail growth opportunity in the world (Source: http://yum.com/annualreport/), is where it is happening NOW. Moreover,  the best has yet to come! 

Ireland’s SME’s should be able to determine a new China business model that suits their situation. Top management and business owners who are destructively determined to succeed by increasing efforts to ‘do more of the same better’ in their traditional markets and ignore the potential of China are going to lose out in the medium and long term.

Irish businesses across the board need to intensify efforts to tap the China market otherwise they will be left behind.

Accurate China Insight - How important will China and knowledge of China be in Irelands future 2

Source: Accurate China Insight http://accuratelimited.com/blog.view.php?id=SreDdexWHkE=

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers (Route to Market, Export, Import, Partner Due Diligence)

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Ireland, Dublin – O: +353-1271-1830

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December 3, 2013 · 10:28 am

Blind monks and business networking in China

Ningbo Business Club Logo
Speech by Niall O’Reilly
Founder Ningbo Business Club
2nd B2B Networking Reception
33rd Floor, Mingzhou Suite, Shangri La Hotel, Ningbo.
7th November, 2013

 

Good evening Ningbo Business Club members and distinguished guests.

I am delighted to see so many of you here tonight attending the second Business To Business networking reception of the Ningbo Business Club, which is brought to you in this magnificent Shangri La Hotel setting by Ningbo Focus – our media partner – Point Corporate Services, and Reindeer Station.

By way of introduction, in August 1988 courtesy of a Chinese Government Scholarship I came to Beijing to study the Chinese language and foreign trade. I assured all my family and friends “just one-year and I will be return back to Ireland. Well, that was 25 years ago and, as you can see, I am still here!

Once the dynamism and buzz of day by day living and working China breeds permeates your skin… well, it stays there, and with respect to Ningbo, for very obvious reasons:

  • We are in a city which in 2012 registered GDP of RMB 652.47 billion, at an annual growth rate of 7.8%
  • where the GDP per capita, by resident population count, is over US$13,500 and heading towards the US$20,000 mark by the end of 2016
  • A city that in 2012 recorded an import / export trade value of US$96.6 billion.

Ningbo is now firmly on the map as a leading business city in China in its own right and nowhere is dynamic change more evident than in Ningbo’s infrastructure construction boom:

  • The CRH high-speed train I took this afternoon from Hangzhou East Station to Ningbo East Station involved a journey of only one hour. Two years ago I recall a rail journey of over two hours. The completely new 150 kilometres high-speed railway line between the two cities took less than two years to construct.
  • The 35.7 kilometres long Hangzhou Bay Bridge, which took only four years to build, now makes driving to Shanghai is now a breeze

Looking out the window of this 33rd floor presidental suite at the spectacular views it is clear Ningbo’s infrastructure investment explosion over the past 5 years is simply beyond staggering.

Yet, given that we are living and doing business in the city that hosts the World’s second (soon to be) largest trading port… Where else would you want to be?

Networking

Perhaps you have heard, or not heard, about the story of the six blind monks who are asked to determine what an elephant looks like by feeling different parts of the elephant’s body.

  • The first blind monk touches a leg and says the elephant is a pillar.
  • The second blind monk touches the tail and says the elephant is a rope.
  • The third monk touches the trunk and believes it is a tree branch.

and so on until the

  • The sixth blind monk who feels the tusk and says the elephant is a spear.

Each blind monk could feel a part of the elephant, and are certain they had the whole of the elephant.

However, in reality they only had a part of it. None could grasp the reality of the big picture: Many of us look at China in the same way.

The media, both here in China and outside, can distort our awareness and perceptions about China by sensationalising the good and the bad, while from time to time its seems that everyone has a different opinion about what is going on..

So how do we make sense of all the information we are being exposed to?

Each time we return home to our countries, or when we read newspapers from back home, it seems that the path to business success here in China can be neatly packaged into three themes:

  • Learn Chinese
  • Build guanxi
  • Understand the culture

However as we all know these clichés can inevitably turn out to be the most difficult, misunderstood and costliest approaches to success and profitability in China.

For example, the fact Chinese businesspeople from Hong Kong (speaking Cantonese), Taiwan (Mandarin/Hakka), Singapore (Mandarin/Fukienese) and Malaysia (Fukienese) struggle for success in China indicate more than language skills are needed.

Being based on the ground here in Ningbo you will know that the word guanxi is a widely misunderstand concept, not to be confused with back door games and buying favours. It takes a very long time to build true guanxi, which, as we know, can be stronger than any contract.

We also know that when it comes to learning the culture, what’s really important is getting a handle on the specific nuances, for example at business meetings  when sometimes what is not being said can indicate the true meaning, while our Chinese counterparts can hear the same words but interpret things completely differently.

欲知前方事,且问过来人

Yù zhī qiánfāng shì, qiě wèn guòláirén

“To know the road ahead, ask those coming back”

(Chinese Proverb)

And in my opinion there is really no better way to make the right connections and access the right information here in China than through Networking Networking Networking.

The Ningbo Business Club

With such conviction, and seeing the considerable potential in China for the social networking website for business professionals that is LinkedIn, 5 years ago I set up a series of China city business networks including Ningbo Business Club (NBC), which now has close to 450 members.

Our Ningbo Business Club (市商业协会) is devoted to bringing professionals and entrepreneurs here in Ningbo and surrounding areas quality (as opposed to quantity) connections, information and knowledge about how to use and leverage business networking to meet their professional objectives.

The fact that our origins are online enables us to not only reach out to members doing business on the ground here in Ningbo.

Ningbo Business Club (宁波市商业协会) also provides an excellent business resource platform for business people around the world to find out about all that is relevant to doing business here in Ningbo and Zhejiang, and ultimately to secure business deals along the way  – which is why we are all here tonight!

In addition, akin to us foreign businesspeople here, many ‘Ningbo-born, bred, and raised businessmen and businesswomen’, or Ningbo’s Diaspora, are dispersed far and wide, living and working all over the globe. Ningbo Business Club provides an excellent platform for them to connect with their laojia 老家and keep abreast of what’s going on in Ningbo’s business scene.

I am the Managing Director of Accurate Group, a China market-making consultancy, operated out of Hangzhou and Ireland. Our clients outside china constantly ask us searching questions about all aspects of city and provincial market information the real-time answers to which lie within a network connection. I can also tell you that over half of Accurate Group’s client base came via connections made on Linkedin.com

Of course being on the ground here in Ningbo we all want an opportunity to meet our fellow members socially to learn “what was” and “what is” happening in Ningbo’s business scene.

Hence, this our second B2B event tonight, where moving forward, and given calibre of our two guest speakers tonight – Candy Tang, from Deloitte Shanghai (who will talk about China’s VAT Reform Pilot) and Tormod Ludvik Nilsen, from Wikborg Rein Shanghai (who will talk about the new duty-free zone in Shanghai), we anticipate that Ningbo Business Club will continue to prosper as the leading source of business interaction for businesspeople with an interest in Ningbo.

Now I would like to hand you over to our Chairman Helge Hareland, Chairman & Business Development Director at Point Services (Ningbo) Co Ltd. Thank you and enjoy the rest of your evening.

END

Source: http://www.accuratelimited.com/blog.view.php?id=dR+qtUHbPg4=

Join the Ningbo Business Club (NBC) (宁波市商业协会) at http://www.linkedin.com/groups/Ningbo-Business-Club-NBC-975447/about

Facebook: https://www.facebook.com/NingboBusinessClub

Twitter: @ningbobusiness

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers (Route to Market, Export, Import, Partner Due Diligence)

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’Reilly, Accurate Group China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yu Hang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’Reilly, Accurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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Accurate China Insight: Chinese Vice Premier Ma Kai to pay official visit to Ireland

Chinese Vice Premier Ma Kai will pay official visit to Ireland early in the week of 27th October 2013

A “princeling” (his father was a Minister of Finance and Trade), Shanghai born Ma Kai is a Wen Jiabao protege, and 4th ranked of the 4 vice ministers, will arrive in Dublin next week for talks with Eamon Gilmore “Irelands deputy prime minister (Source / read more: http://news.xinhuanet.com/english/special/18cpcnc/2012-11/15/c_131977291.htm)

According to Bloomberg (Source: http://www.bloomberg.com/news/2013-03-16/who-s-who-in-china-s-new-government-leadership-lineup.html) Vice Premier Ma is “..one of the top officials in charge of running the world’s second-biggest economy”..

What agreement will Ireland's Deputy Prime Minister Eamon Gilmore ( An Tanaiste) be signing when Chinese Vice Premier Ma kai comes to town?

What agreement will Ireland’s Deputy Prime Minister Eamon Gilmore ( An Tanaiste) be signing when Chinese Vice Premier Ma kai comes to town?

Recently he has been very much at the forefront of EU-China dialogue:

  • Prior to his visit to Ireland Vice Premier Ma is leading the Chinese delegation at the fourth High-Level Economic and Trade Dialogue taking place today in Brussels to discuss trade and investment frictions.
  • Last week he also co-hosted with Chancellor George Osborne the recent 5th UK-China Economic and Financial Dialogue at which London’s role as a global offshore hub for RMB trading and consequently a hub for RMB investment into China were strengthened.

On his visit to Ireland Vice Premier Ma will possibly be accompanied by Trade Minister Gao Hucheng and it will be interesting to see whether the potential for cooperation with our own financial sector, as in IFSC, is raised in deliberations with their Irish counterparts. Or perhaps in the face of moves towards EU tax harmonisation and recent coups regarding London’s role as a global offshore hub for RMB trading the Chinese no longer view the IFSC offering as being attractive, if they ever did.

Is Ireland's IFSC an attractive investment proposition for China's financial institutions?

Is Ireland’s IFSC an attractive investment proposition for China’s financial institutions?

Source: http://www.accuratelimited.com/blog.view.php?id=HRIh4I2qAKE=

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers (Route to Market, Export, Import, Partner Due Diligence)

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’Reilly, Accurate Group China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yu Hang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’Reilly, Accurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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Ningbo Focus, Reindeer Station and Point Corporate Services join forces with Ningbo Business Club Linkedin Group

Ningbo Business Club LogoNingbo Focus, Reindeer Station and Point Services have joined forces with burgeoning online Ningbo Business Club Linkedin Group to form the Ningbo Business Club ‘on the ground’ in Ningbo.

Ningbo Business Club (NBC) was founded by Niall O'Reilly, Managing Director, Accurate Group, China business advisers.

Ningbo Business Club (NBC) was founded by Niall O’Reilly, Managing Director, Accurate Group, China business advisers.

With over 400 members, Ningbo Business Club (NBC) is devoted to bringing professionals and entrepreneurs quality connections, information and knowledge about how to use and leverage business networking to meet their professional objectives in and around the port city of Ningbo.

Ningbo Business Club Founder, Niall O’Reilly, Managing Director of Accurate Group Limited, noted that:

“With the Port City of Ningbo being the second largest port in the world in terms of cargo throughput, and a major Chinese industrial and export hub in its own right, NBC is a unique platform that serves to connect a global network of business professionals and entrepreneurs linked to Ningbo with businessmen and businesswomen on the ground in Ningbo working in related cross industry sectors including logistics, shipping, engineering, manufacturing, automotive, financial services, professional services, sourcing, trading, pharmaceuticals, real estate and ICT.”

Mr. O’Reilly went on to conclude:

“This collaboration with Ningbo Focus (Ningbo’s leading bi-lingual business, economic and leisure magazine), Reindeer Station (the leading professional services provider for ex-pats in Ningbo) and Point Services (an international corporate services provider based in Ningbo) will surely serve to solidify NBC’s position as the leading cross-community and international B2B networking platform in Ningbo”.

NBC intends to host B2B networking events on a regular basis, which will not only provide for business networking interaction, but will also include keynote speakers addressing China business issues and regulations of concern to NBC members.

To join the Ningbo Business Club (NBC) click:

http://www.linkedin.com/groups/Ningbo-Business-Club-NBC-975447/about?trk=anet_ug_grppro

The first formal Ningbo Business Club (NBC) networking event will take place on Thursday 5th September 2013 at 19.00hrs in the Shangri-la Hotel Ningbo. Details are posted below.

Ningbo Business Club B2B Networking Event - Shangri-la Hotel - Thursday 5th September 19hrs

Source: http://www.accuratelimited.com/blog.view.php?id=V4IHewfUNNs=

For further information contact:

Niall O’Reilly

Managing Director, Accurate GroupIreland China Product & Business Development (Export, Import, Partner Due Diligence) Consultancy

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’Reilly, Accurate China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yu Hang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’Reilly, Accurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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Exports showcase offers ‘rare’ opportunity for Irish products in growing China market

Niall O’Reilly, who organised the Hangzhou leg of the Irish Exporters’ Association trip to China which we reported on last month, says an offer by Wahaha chief Zong Qinghou to attend the company’s annual internal distributor exhibition marks a “very rare China market opportunity not to be missed”.

China’s richest man, with almost €9 billion in personal assets, Zong is trying to diversify his company, the country’s biggest domestic beverage group, by opening 18 self-run shopping malls, 35 franchising malls and a further 300 franchising stores by the end of 2015.

Wahaha has a nationwide distribution network of about 10,000 distributors, over 100,000 wholesaler and three million sales terminals. It employs more than 60,000 people, has 150 subsidiary companies and 60 manufacturing bases scattered throughout China.

At the meeting with the Irish Exporters Association, Zong, invited Irish producers of milk powder, UHT milk, goat milk powder, tea, fruit drink concentrates, sweets, Irish whiskies and spirits, and, curiously, Irish tweed and knitwear products to attend the Wahaha European Premium Commodities Exhibition in Hangzhou from July 25th to July 28th.

While noting the short time to the exhibition, Zong thought the exhibition would be a great opportunity to showcase Irish products to Wahaha’s key distributors.

Exports showcase offers ‘rare’ opportunity for Irish products in growing China market - Zong Qing Hou Chairman Hangzhou Wahaha and Niall O'Reilly Managing Director Accurate Group China Business Advisers

China’s wealthiest man, Zong Qing Hou Chairman Hangzhou Wahaha – China’s most admired company – welcomes Niall O’Reilly Managing Director Accurate Group China Business Advisers to Wahaha’s HQ in Hangzhou

“This is a man whose primary interest in working with foreign companies is to bring into China products which Chinese companies are poor at making. If he likes a product, his nod is as good as a wink to Wahaha’s distribution network,” said O’Reilly, head of the Accurate Group.

China is set to become Ireland’s fourth largest export market in the next decade, and the retail sector offers huge market potential for Irish foodbeverage and clothing companies. Over 300 million people in China now have disposable income to purchase on non-essential goods that was not possible even back in the 1990s, while Chinese government policies aim to double household incomes by 2020.

Sources / Copyright: Clifford Coonan / Irish Times http://www.irishtimes.com/business/economy/exports-showcase-offers-rare-opportunity-in-growing-market-1.1456741

http://www.accuratelimited.com/blog.view.php?id=i84nUxS5ONA=

Niall O’Reilly

Managing Director, Accurate Group – Ireland China Product & Business Development (ExportImport, Partner Due Diligence) Consultancy

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’ReillyAccurate China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yuhang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’ReillyAccurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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Irish Exporters Association trade mission to ‘paradise’ meets China’s richest man

Irish Times, Asia Briefing, 2nd July, 2013

“And so to the prosperous east of China, to the cities of Suzhou and Hangzhou, where the Irish Exporters Association (IEA) organised a trade mission that included a meeting with mainland China’s richest man: Zong Qinghou.

There is a Chinese proverb: “In heaven there is paradise, on earth Suzhou and Hangzhou.”

As well as being pleasant cities, they are important business locations, and they fit right in with the current thinking on how to exploit the China market best. That involves focusing on second-tier cities that have large populations.

Hangzhou has 9.5 million inhabitants, while Suzhou has 12 million, which is why the IEA’s Asia Trade Forum chose them for its business visit.

“This is all about taking a phased approach to Asia, and getting to know Asia better,” said Hugh Kelly, the chairman of the IEA’s Asia Trade Forum.

“We wanted to get people out here and get them over the hump of making the trip. We wanted to try to get people to experience China and better inform them if it’s the market for them.”

The IEA’s director for China, Niall O’Reilly, is a long-time Hangzhou resident and he orchestrated the coup of arranging a meeting with Mr Zong.

He is estimated to have a personal wealth of 82 billion yuan (€10.23 billion) and is the chairman of the privately held Wahaha group, China’s top homegrown beverage firm, producing bottled water, tea and other drinks, which had pre-tax profits of €1.23 billion last year.

A chain-smoking member of China’s annual parliament, the National People’s Congress, Mr Zong is famously frugal, spending just $20 (€15) a day on himself. He is the third-richest man in Asia and 23rd richest in the world.

His knowledge of Ireland was extremely limited, something the delegates were keen to remedy, but he seemed receptive to the possibilities offered by Ireland – the visit was supposed to be 20 minutes’ long but went on for one and a half hours.

Wahaha has about 60 factories in 29 provinces, and it also makes baby formula and children’s clothes.

The Wahaha group has considerable geographical spread in China and Mr Zong said that he can get a new product into two million shops inside of a week.

“Mr Zong was very interested in what Ireland had to offer,” said Mr Kelly.

Zong Qinghou, Chairman of Hangzhou Wahaha

Zong Qinghou, Chairman of Hangzhou Wahaha

During the visit, Mr Zong invited the IEA to attend a Wahaha event in three weeks’ time, which will be an opportunity to pitch products to the 20 shopping malls owned by Wahaha.

Among the companies taking part on the delegation was Áine Handmade Chocolates. Owner and chocolatier Anne Rudden was impressed by the scale of operations at Wahaha.

“I was here on this trip to see if there were opportunities, so I got more than I thought out of it. Meeting with Mr Zong was the best. And choosing Hangzhou seems to have been a good idea,” said Ms Rudden.

Mr Zong also tried Darling Cocktails’ ready-to-serve cocktail.

Mr Kelly said that while companies were happy to go to the US six times a year, companies found the trip to Asia more daunting and had less of a presence as a result.“Everyone is going home with a great impression. There are a lot of layers here and we’ve achieved more than we expected on this trip. You have to come here to see the scale on which they plan,” said Mr Kelly, the chief executive of Associated Marketing.

Unlike other Government trade missions, the IEA trade delegation had the benefit of not having to meet political obligations.

Mr Kelly said the choice of Hangzhou and Suzhou as the main venues for the trip was part of a plan to match Irish companies with their counterparts in smaller cities.

“Many Irish companies are small and medium-sized companies and are very small in China. If you pair off with someone too big you will fade,” said Mr Kelly.

The delegation also visited the Hangzhou Economic Development Authority and was received by the local government.

Source / Copyright: Clifford Coonan / Irish Times http://www.irishtimes.com/business/economy/world/asia-briefing-irish-trade-mission-to-paradise-meets-richest-man-1.1449280 . Accurate Group China Business Blog  http://www.accuratelimited.com/blog.view.php?id=VDJvvLcn5vQ=

Niall O’Reilly

Managing Director, Accurate Group – Ireland China Product & Business Development (ExportImport, Partner Due Diligence) Consultancy

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’ReillyAccurate China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yu Hang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’ReillyAccurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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