Category Archives: Niall O’Reilly

Creating a new international tourism slogan for the city of Hangzhou

Accurate Group – Hangzhou Tourism Commission Briefing Document

Topic:            ‘The key elements of a city slogan’ – Hangzhou Tourism Commission Brand / Slogan Seminar
Speaker:       Niall O’Reilly, Managing Director Accurate Group Limited (Niall@accuratelimited.com)
Location:       2 Floor, Zhangming Music Library, Hangzhou West Lake 6th Park
Date:              20th February 2014

Dear ……

Thank you for inviting me here today.  I am Niall O’Reilly, Managing Director of Accurate GroupChina Market Makers –, and Director for China, Irish Exporters Association. This is my 25th year in China, the last 8 years of which I have been based in Hangzhou.  Previously I have been responsible for Asia Pacific marketing for two leading USA-based multi-nationals. One of the Asia Pacific marketing campaigns I directed with global advertising agency BBDO won a gold medal at the Malaysia advertising awards.

How to capture the appeal of Hangzhou in one slogan? Read the tea leaves - Hangzhou's Longing (Dragon Well) Tea

How to capture the appeal of Hangzhou in one slogan? Read the tea leaves – Hangzhou’s Longing (Dragon Well) Tea

Impressions of Hangzhou’s Tourism Product

Hangzhou has enormous foreign tourism potential.

  • Some 4 million foreign tourists visited Hangzhou in 2012.
  • Cathay Pacific / Dragonair (Hong Kong), Qatar Airways (Middle East), Ethiopian Airlines (Africa), KLM / Air France (Europe), EVA Air (Taiwan), ANA (Japan) and Asiana Airlines (Korea) now offer direct flights to Hangzhou’s Xiaoshan International Airport.
  • In 2015 China is expected to overtake France as the world’s top tourist destination

It is against such a backdrop that ever pioneering Hangzhou was the first mainland China city to put into practice an ‘open door’ global policy of promoting its tourism industry to more than a dozen new markets including United Kingdom, Germany, France and United States.

Nevertheless, foreign tourists will only be attracted to travel by the quality of Hangzhou’s tourism product which would need to be amongst the very best in China. We would note, for example, while Hangzhou was once a stronghold for Islam in China, with historic Arab connections dating back 900 years, Hangzhou’s tourist product offering for high-spending visitors from the Middle East and the Gulf States arriving in Hangzhou by way of 5 Star airline Qatar Airways is far from world-class.

Moreover, to break into these new markets Hangzhou tourism planners would first need to invest in focused programs which both highlight competitive strengths and positioning and have a track record for consistently delivering outstanding and innovative experiences. The resulting niche tourism products would likely be targeted at high value foreign tourists, encouraging them to either start or end their China trips in Hangzhou.

Hangzhou has strengths in key niche areas of tourism, which, if effectively marketed, will certainly entice this high-spending foreign tourism segment.

  • Cuisine
  • Medical tourism
  • Meeting, convention and exhibition facilities
  • Outdoor adventure
  • Historic and cultural heritage

All of which are covered by Hangzhou’s proximity to Shanghai and the city’s Number 1 attraction: Four seasons of spectacular scenery.

Creating a new tourism catchphrase for Hangzhou

According to the book “Creative Advertising” by Charles Whittier:

“A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it.”

However, it’s a difficult job to capture the appeal of a destination such as Hangzhou and plug it into a hard-hitting, effective slogan.

Some slogans become real hits

  • Egypt, where it all begins” is the impressive tourism slogan of Egypt, which intends to highlight Egypt’s historic status as a cradle of civilisations
  • It’s more fun in the Philippines” is the cheery / happy travel slogan of the Philippines.
  • 100% pure New Zealand” is the marketing slogan of Tourism New Zealand, which reflects New Zealand’s image as a clean, green, adventure playground.
  • Jump into Ireland, the tourism slogan of Tourism Ireland (north and south) is designed to convey a sense of playfulness and to reflect the stimulating nature of a holiday in Ireland with unforgettable experiences and warm, friendly people.
Other effective slogans which we like are
  • Mauritius – It’s a pleasure” – clean and simple
  • Brazil – Sensational!”

 Some slogans can be vague, unclear and even disturbing

  • I Love (heart) New York” is the travel slogan many others try to emulate, but what does this catchphrase really convey about New York?
  • South Africa: It’s Possible!” is South Africa’s tourism slogan. This slogan gives you no reason to visit South Africa
  • Visit Bangladesh Before Tourists Comewas the tourism slogan of Bangladesh!
  • Colombia: The Only Risk Is Wanting to Stay”, Columbia’s tourism slogan, could potentially cause more harm than good, by highlighting the reality of “risk

Clearly some of these slogans’ unfortunate suggestions could have been caught early with international testing, and I therefore applaud the Hangzhou Tourism Commission and the Hangzhou Office of Foreign Affairs officials who have invited long-time foreign friends of Hangzhou here today to sound out our opinions regarding the four suggested new slogans for marketing Hangzhou in these new markets.

In my opinion, when developing a great inspirational slogan for Hangzhou — I am thinking along the lines of, for example, Subway’s ‘Eat Fresh’, Nike’s ‘Just Do It!; Sony’s ‘Make. Believe’ etc — five key elements need be adhered to:

  1. Recognition. An effective slogan for Hangzhou must stay consistent with the Hangzhou brand name either obviously stated or strongly implied. It’s better to include the name of Hangzhou in it.By putting the Hangzhou name in the slogan, every time people hear it and see it, they re-imprint it and keep it top-of-mind. People identify with the name.
  2. Unforgettable. Some of the best slogans, such as those just highlighted, are still being used today, even though they were launched more than a few years ago.  Such slogans are memorable.
  3. Useful. The chosen slogan should show Hangzhou’s intention and benefits of the tourism product by conveying the message in consumer language. Imply the risk of not using the product. Create a positive feeling for the consumers. – Such a slogan should be beneficial.
  4. Differentiation. In an overcrowded tourism market, brands in the same industry need to set themselves apart through a creative and original slogan.
  5. And finally, keep it simple. Use proven words and short keywords.  Seven words or less: One word is usually not enough.

4 Final Slogans for Promoting Hangzhou Overseas

A diverse representation of 15 foreigners – including company owners, hotel managers, magazine editors and teachers – living in Hangzhou from periods of a year to over twenty years, were assembled by the Hangzhou Tourism Commission and Hangzhou Foreign Affairs Office to choose which one of the following four final slogans created by Shanghai Advertising Company would be best suited to promoting sophisticated brand image of Hangzhou overseas (in particular to reach tourists in Europe and the Americas).

  • Infinitely Hangzhou!
  • Authentic Hangzhou!
  • Hangzhou: Relax, Recharge, Rejuvenate
  • Hangzhou: A Living Poetry

The Shanghai Advertising Company account manager urged those present to consider each slogan in terms of four aspects:

  • “Relevance with Hangzhou City”
  • “Words elegancy”
  • “Pronunciation”
  • “Sense of Picture”

Infinitely Hangzhou!

Even against an appropriate setting of iconic Hangzhou panoramas, similar to “Brazil -Sensational!” or “Mauritius – It’s a pleasure”, for the intrepid tourist planning his/her first trip to China, having already ticked Beijing, Shanghai, and possibly Xian or Guilin, “Infinitely Hangzhou” comes across as rather vague.  Infinitely what? Infinitely full of surprises or infinitely full of hope? What does “Infinitely Hangzhou” have to do with anything?

Of course, to those of us with even a basic knowledge of Hangzhou, simple “Infinitely Hangzhou” suggests a city of unlimited cultural expression.  Yet, it will take first-rate emotionally appealing photographic backdrops to disarm “Infinitely Hangzhou” of its mind-numbing blandness. Hangzhou is an inviting and truly diverse city for those tourists that endeavour to discover its appeal.  With respect to Hangzhou, a single word slogan will not generate an effective emotional impact.

Authentic Hangzhou!

With China’s heritage disappearing at an alarming rate in the race for modernisation, authenticity is a much sought-after, and increasingly elusive, quality that rates high with foreign tourists. As such, the slogan “Authentic Hangzhou” stakes Hangzhou’s claim to a rich historical past which continues to be alive and well. “Authentic Hangzhou” can also refer to Hangzhou’s natural landscape while underscoring the genuineness of its people.

Yet the slogan “Authentic Hangzhou” manages at the same time to be boring, nebulous and almost superfluous. Hangzhou may be the first Chinese city to start promoting itself to European and American markets, but soon numerous cities throughout China boasting an international airport will be getting in on the act, which begs the question: How effective will the slogan “Authentic Hangzhou” be in adequately articulating the unique attributes of Hangzhou, including the authentic experiences of Hangzhou’s history, architecture, cuisine and culture? Doubtless the tagline will be paired with colourful images, but it’s unclear whether visitors will make the connection between the slogan and the city’s emphasis on authentic experiences.

Hangzhou: Relax, Recharge, Rejuvenate

While “Hangzhou: Relax, Recharge, Rejuvenate” is the first to clearly state to spell out specific benefits of Hangzhou’s tourist product offering, the three ‘Rs’ make it sound like a catchy spa slogan. If truth be told the tagline does define what a vacation is all about, but in this case is more suggestive of warm beaches bathed in year-round sunshine, when in fact Hangzhou has four distinct seasons.  Moreover, Hangzhou purists would argue that the tagline “Hangzhou: Relax, Recharge, Rejuvenate” completely negates seven thousand years of history.

On the positive side Hangzhou with its close proximity to Shanghai and growing direct international access via Xiaoshan International Airport is the ideal place for visitors to either China and relax prior to traipsing around the country and for unwinding following a hectic cross China sight-seeing schedule. If this is indeed the intended message of “Hangzhou: Relax, Recharge, Rejuvenate” then the slogan needs re-working, not least because “recharge” and “rejuvenate” are quite unoriginal and are more or less tantamount to the same meaning.

Hangzhou: Living Poetry

Hangzhou’s natural beauty and historic treasures, which embrace many aspects of Chinese culture, have been a source of inspiration for poets and painters throughout Chinese history. In contrast with modernising cities across China, including Shanghai, although Hangzhou has been through many recent urban developments, much of the city’s natural, historical and cultural heritage remains unchanged from what has been depicted in literature for centuries. As such,  the slogan “Hangzhou: A Living Poetry” asserts that in essence nothing has changed about Hangzhou’s enduring allure, even if the city is China’s fourth largest metropolitan area, an appeal which, if properly packaged, would have to be enticing to China-bound European and American tourists. 

Moreover, by portraying Hangzhou as a poetry in motion, “Hangzhou: A Living Poetry” comfortably encompasses the notions of “infinitely”, “authentic” and “relax, recharge, rejuvenate” as set out in the previous three taglines.

As such “Hangzhou: A Living Poetry” proved to be the most popular of the four slogans, although tweaked a little to make it more Now: “Hangzhou: Living Poetry”.

Hangzhou: Living Poetry” – A simple, yet memorable, slogan for marketing the Hangzhou brand image to European and American tourists that people will identify with and which, by demonstrating the benefits of the city’s own matchless tourist product, clearly differentiates Hangzhou from would be competitors.

Hangzhou: Living Poetry

Hangzhou: Living Poetry

Source: http://accuratelimited.com/blog.view.php?id=QmaR0u99uCk=

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Ireland, Dublin – O: +353-1271-1830

2016

2016

2016

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Filed under Accurate China Business Advisers, Accurate China Insight, China, Hangzhou, Inspirational, Marketing, Niall O'Reilly, tourism

Business as usual is not an option: Sustainable development is a critical factor in Ireland’s agenda for national recovery

Discussion paper presented by Niall O’Reilly at 6th International ‘Life & Development Forum’ – “We Make Life Better – Hangzhou, White Horse Lake Jianguo Hotel , November 8-9, 2013.

                                                                                                       *****
 

Well-being

Well-being

Sustainable development is a continuous, guided process of economic, environmental and social change aimed at promoting the well-being of citizens now and in the future. To realise this requires creating a sustainable and resource efficient economy founded on a fair and just society, which respects the ecological limits and carrying capacity of the natural environment (Source: Wikipedia)

In 2013, the economic situation in Ireland is dramatically different to the earlier part of the last decade, when Ireland was known as The Celtic Tiger. Measured against the standard indicators of GDP, and GNP – trends for economic development, new housing output, tax revenues, and employment levels have dropped sharply.

We have also seen rising unemployment, a banking crisis and a collapse in the property market after a sustained, if unsustainable, boom in the property market.  A number of factors drove these unsustainable trends, including: rapid growth in employment, large scale inward migration (annual immigration rose sharply from 52,600 persons in 2000 to peak at 109,500 in 2007) (2), rapid natural population growth (17% increase between 1996 and 2006), fiscal incentives for the construction sector, rising car ownership and weakness in the strategic approach to spatial planning.

At a time of rapidly rising prosperity and development, the existing structures and controls were not strong enough to withstand the pressures that unavoidably arose.

This legacy leaves Ireland facing huge challenges in the period ahead, challenges that are all the more serious when set against the backdrop of a global economic downturn.

The sustainability pressures on the economy continue to be high and while some progress has been made, there is still a distance to travel before Ireland can fully remove itself from what is the most serious fiscal and economic crisis in the history of the Republic of Ireland.

*****

In meeting the challenge, the Irish Government is implementing a radical Framework for Sustainable Development for Ireland – a national recovery agenda, which seeks to integrate sustainable development principles into policy making across all sectors, for the purpose of stimulating:

  • the transformation of public services
  • economic growth based on knowledge and innovation
  • an inclusive, high employment society
  • a greener low carbon economy
  • and a good quality natural and built-environment so that Ireland can once again prosper on a competitive global stage.

Lessons must be learnt from Ireland’s recent experience and Ireland will have to ensure structures and systems are put in place that are strong enough to survive periods of pressure which might threaten to weaken sustainable growth and fiscal stability.

It is widely accepted that economic growth, social unity and environmental protection are equally important targets for meeting the prime objective of delivering well-being in a diverse multi-cultured society that promotes participation, a society in which everyone takes responsibility for the environment.

While the establishment of a more sustainable pattern of development for Ireland is one of the key challenges of government and ultimately for society, there is also a clear consensus that a return to ‘business as usual’ is not an option.

*****

At a global level there is a growing consensus that the world’s systems of production and consumption cannot be sustained without posing a huge threat to the environment and to human health. Water scarcity, air and water pollution, climate change, resource depletion and irreversible biodiversity loss are problems that have to be tackled as a matter of priority.

Consensus is now focusing around the need to put economies on a more sustainable, green growth path on the basis that the cost of sustaining biodiversity and ecosystem services is lower than the cost of allowing biodiversity and ecosystem services to decline.

For Ireland ‘green growth’ and the ‘green economy’ are now fundamental aspects of Government policy as the country shifts away from the ‘brown economy’ on the road to becoming a low-carbon, competitive, resource efficient and climate resilient country, policy which will ultimately improve its citizens’ well-being and social equity, while significantly reducing environmental risks and ecological scarcities.

Economic, environmental and social progress are mutually related.

Business as usual is not an option - Sustainable development is a critical factor in Ireland’s agenda for national recovery

Blue sky living

Ireland’s Framework for Sustainable Development

This Framework contains measures to help meet the overall goal of achieving continuous improvement of quality of life both for current and for future generations.

The following set of 7 principles for sustainable development are the central aspects of this Framework for Sustainable Development for Ireland:

  1. In relation to “economy”, the principle seeks “to promote an innovative, competitive and low carbon economy with the aim of achieving smart, sustainable and inclusive growth” and to reduce pressure on natural resources
  2. In relation to “satisfaction of human needs by the efficient use of resourcesthe key objectives are that:

(a) “Prices should reflect the real costs to society of production and consumption activities and polluters should pay for the damage they cause to human health and the environment

(b) “The needs of current generations should be addressed without compromising the ability of future generations to meet their needs”

(c) “Resources should be used within the capacity for regeneration

3. In relation to “respect for ecological integrity and biodiversity” the Framework seeks to ensure that “the abundance of wildlife and extent of habitats should be maintained, improved and restored where necessary, through sustainable management

4. In relation to social equity the main principle is that “social inclusion should be promoted to ensure an improved quality of life for all”

5. In relation to “respect for cultural heritage and diversity” the Framework will ensure that “the quality of landscapes, the heritage of the man-made environment and historic and cultural resources should be maintained and improved.

6. In relation to “Equity between countries and regions” Ireland will:

(a) “promote fundamental rights, by combating all forms of discrimination and contributing to the reduction of poverty”

(b) “promote consistency between local, regional, national, European Union (EU) and global actions in order to increase their contribution to sustainable development”

7. The 7th and final theme of Ireland’s Framework for Sustainable Development relates to good “decision-making”. In this regard, the framework will aim to:

(a) Guarantee citizens’ rights of access to information and public participation procedures.

(b) Ensure citizens’ access to review mechanisms.

(c) Develop adequate consultation with all interested parties, including citizens, businesses and social partners (such as trade unions), and develop participatory channels for all such interested parties.

Of course there are challenges.

Ireland’s Sustainable Development Framework catagorises 12 the key challenges under the following themes:

  1. Sustainability of public finances and economic resilience.
  2. Sustainable consumption and production.
  3. Conservation and management of natural resources.
  4. Climate change and clean energy.
  5. Sustainable agriculture.
  6. Sustainable transport.
  7. Social inclusion, sustainable communities and spatial planning.
  8. Public health.
  9. Education, communication and behaviour change.
  10. Innovation, research and development
  11. Skills and training
  12. The 12th challenge is how to address global poverty and sustainable development.

I will now briefly explain Government-led initiatives regarding two of these themes: sustainable transport and public health

Smarter Travel – A Sustainable Transport Future

Transport, which is a key element of a sustainable development strategy, should be closely aligned to land use planning and the need to create more sustainable communities.

Sustainable transport is central to Ireland’s efforts to combat climate change, air pollution and other negative environmental and social impacts.

Transport trends in Ireland from the mid 1990’s onwards are unsustainable. The main problems associated with transport in Ireland are:

  • Rising pollution – greenhouse gases and particular air pollutants which are detrimental to health and the environment such as nitrous oxides (NOx) and volatile organic compounds (VOCs).
  • Increasing congestion on roads that lengthens journey times, adversely impacts on family, leisure time, and community life, contributes to the growing problem of obesity, and adds to pollution and costs at many levels including affecting Ireland’s national competitiveness. In Ireland there is a clear appetite to abandon the car for commuter driver, if only this were practical.
  • Safety also remains a key issue despite the steadily decreasing numbers of road deaths.
  • In addition, a key characteristic that distinguishes energy use in transport in Ireland is the almost total dependence on oil as a fuel and on import dependency, over 99% in both cases.

Without intervention, congestion will get worse, economic competitiveness will suffer, quality of life will deteriorate and carbon emissions from the transport sector will grow.

In order to achieve a sustainable travel and transport system by 2020, Ireland needs to change its unsustainable behaviour and habits as a nation and as individuals.

Sustainable and smarter transport measures currently being implemented by the Government under the Framework for Sustainable Development are set out in four key goals:

Goal 1 – to “reduce overall travel demand and the distance traveled by private car” and encourage smarter travel, including

  • focusing population and employment growth in sustainable compact forms, which reduce the need to travel for employment and services
  • using pricing mechanisms or fiscal measures to encourage behaviour change and discourage people from using the car unnecessarily.

Goal 2 – to “maximise the efficiency of the transport network” by ensuring that alternatives to the car are more widely available mainly through a radically improved public transport service and investment in cycling and walking.

Goal 3 – to reduce reliance on foss1il fuels and emissions by improving the fuel efficiency of motorised transport through

  • improved fleet structure
  • energy efficient driving
  • alternative driving.

Goal 4 – to improve accessibility to transport.

To achieve these goals the Government is pursuing a number of key targets such as:

  • Dramatically improving the placement of spatial and transport planning to stop urban sprawl, and urban-generated one-off housing in non-urban areas
  • Encouraging e-working through better broadband provision
  • 500,000 more people will take alternative means to commute to work (200,000 people will switch to cycling and walking) to the extent that the total share of car commuting will drop from 65% to 45%
  • Alternatives such as walking, cycling and public transport will be supported and provided to the extent that these will rise to 55% of total commuter journeys to work
  • The total kilometres travelled by the car fleet in 2020 will not increase significantly from current levels
  • A reduction will be achieved on the 2005 figure for greenhouse gas emissions from the transport

These key targets are ambitious. However, they are necessary to improve the quality of life of Ireland’s citizens, to secure future energy supply, and to ensure that the transport sector substantially reduces greenhouse gas emissions, in line with the need for all developed nations to do so. These targets represent a complete turnaround in the current trends. They mean that the Irish public must radically alter how they travel, and that Government priorities in the transport sector must move towards more sustainable modes.

Smarter Travel and Sustainable Transport Ideas:

  • Specification of a maximum permitted level of car parking for Government offices and commercial sites, which have suitable public transport facilities and are within walking/ cycling distance to amenities
  • The adoption of flexible working policies. The Government has provided leadership in promoting such flexible policies in the public sector
  • Ensuring that every school and college in Ireland has a school travel plan to encourage students to take alternatives to the car.
  • Government commitment to a culture of walking in Ireland
  • A car-sharing website which will help employers to encourage such initiatives in the workforce.
  • One smart-card to pay for all forms of public transport
  • Conversion of taxi and public bus fleet to alternative fuels. 
Natural resources

Natural resources

A Healthy Ireland

Public health protection is an essential goal for society in delivering well-being and quality of life. Ireland has made significant progress in regard to the health of its population, but some key challenges remain.

The rise in life expectancy in Ireland during the past decade has been unmatched by any other country in Europe with the greatest gains in the older age groups reflecting decreasing mortality rates from major diseases.

In fact, the most important statistic from a health perspective is the number of people over the age of 65 which is projected to increase from over 500,000 now to over 1,300,000 in the next 30 years with the greatest proportional increases occurring in the 85+ age group.

However, Ireland’s ageing population, together with negative trends in obesity (60% of adults are obese), diet, exercise and other risk factors – such as smoking [6,000 deaths a year), and alcohol abuse (related road accidents cost over Euro 600 million a year) means that the level of chronic health conditions will certainly increase.

In addition, there are a range of social determinants of health, for example social exclusion, education, health services, the built environment and lifestyle choices:

People who are less well off or who belong to socially excluded groups tend to fare badly in relation to these social determinants

A healthy environment is also absolutely linked to the health of Ireland’s population which relies for survival on clean air and water and the crops we are able to grow in uncontaminated soil. Public amenities such as forest parks provide opportunities for recreation and add to our understanding of the environment thus supporting healthier lifestyles while contributing to our well-being.

The Irish Government’s Healthy Ireland framework is about taking important steps towards making Ireland a healthier and more prosperous country in which the whole population enjoys the best possible health and well-being.

It is designed to include Government Departments, local authorities and public bodies, businesses and employers, sports and voluntary groups, communities and families.

Initiatives within the Healthy Ireland Framework have four goals:

Goal 1: Increase the proportion of people who are healthy at all stages of life:

This means addressing risk factors and promoting protective factors at every stage of life – from pre-natal, through early childhood, adolescence, adulthood and into old age, to support lifelong health and well-being.

Initiatives in this context include:

  • Increasing the number of adults (by 5%) and children (6%) with a healthy weight by 2019
  • Increasing by 20% the proportion of adults eating the recommended five or more servings of fruit and vegetables per day
  • Reducing smoking among young people by 1% a year
  • Decreasing levels of self-harm across all life stages
  • Increasing by 20% of proportion of the population undertaking regular physical activity

Goal 2: Reduce health inequalities:

Health and well-being are not evenly distributed across Irish society. This goal requires not only interventions to target particular health risks, but also a broad focus on addressing the wider social determinants of health – the circumstances in which people are born, grow, live, work and age – to create economic, social, cultural and physical environments that foster healthy living.

Initiatives in this context include:

  • Increasing the ‘stay at school’ rates of students in second-level schools
  • Reducing the % of the population in consistent poverty from current 6% to 2% or less by 2020.
  • Increasing self-reported happiness and well-being across socio-economic groups.

Goal 3: Protect the public from threats to health and well-being:

The Healthy Ireland Framework is designed to ensure effective strategies and interventions to protect the public from new and emerging threats to health and well-being are implemented. Being prepared to prevent, respond to, and rapidly recover from public health threats through collaborative working is critical for protecting and securing the population’s health.

Initiatives in this context include:

  • Increasing immunization rates for children to 95% uptake
  • Reducing prevalence of food-borne infections in compliance with Ireland and EU legislation
  • Complying with indicators defined in International Health Regulations, World Health Organisation (WHO).

Goal 4: Create an environment where every individual and sector of society can play their  part in achieving a Healthy Ireland:

It is beyond the capability of any one Government Department or organisation to promote society-wide health and well-being. This can only be done through society-wide involvement in and engagement with health and well-being promotion and improvement activities – from individuals making positive lifestyle choices and projects run by community and local groups, to policy and legislative changes at the highest level of government.

Initiatives in this context include:

  • Establishing key indicators measuring the level, range and effectiveness of cross government collaboration and effectiveness of structures.
  • Increasing percentage of people participating in informal, unpaid charitable work.

The current health status of people living in Ireland, lifestyle trends and inequalities in health outcomes are leading Ireland toward a future that is dangerously unhealthy and very likely unaffordable. The work that is underway to build a health service that is accessible and fair will only succeed if Ireland builds an environment that supports people and their families to lead healthier lifestyles.

Evidence and experience from around the world clearly shows that to create positive and sustainable change in health and well-being, it takes the involvement of the whole community, the whole of Government, all of society working in unison.

In conclusion, having endured the worst crisis in the history of the Republic of Ireland, by placing Sustainable Development as a critical component in Ireland’s Agenda for National Recovery the Government is clearly focused on pursuing coherent policies and sustainable actions for the health and well-being of the country’s most valuable asset: Its people.

Given Ireland’s present economic condition investment in the necessary infrastructure elements of the Framework for Sustainable Development will be challenging. However, the real challenge is to change mindsets, so that Ireland’s institutions and individual citizens realise the benefits from altering their behaviour for the common good.

END.

Business as usual is not an option - Sustainable development is a critical factor in Ireland’s agenda for national recovery

Bio-diversity

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers (Route to Market, Export, Import, Partner Due Diligence)

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Ireland, Dublin – O: +353-1271-1830

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Ningbo Focus, Reindeer Station and Point Corporate Services join forces with Ningbo Business Club Linkedin Group

Ningbo Business Club LogoNingbo Focus, Reindeer Station and Point Services have joined forces with burgeoning online Ningbo Business Club Linkedin Group to form the Ningbo Business Club ‘on the ground’ in Ningbo.

Ningbo Business Club (NBC) was founded by Niall O'Reilly, Managing Director, Accurate Group, China business advisers.

Ningbo Business Club (NBC) was founded by Niall O’Reilly, Managing Director, Accurate Group, China business advisers.

With over 400 members, Ningbo Business Club (NBC) is devoted to bringing professionals and entrepreneurs quality connections, information and knowledge about how to use and leverage business networking to meet their professional objectives in and around the port city of Ningbo.

Ningbo Business Club Founder, Niall O’Reilly, Managing Director of Accurate Group Limited, noted that:

“With the Port City of Ningbo being the second largest port in the world in terms of cargo throughput, and a major Chinese industrial and export hub in its own right, NBC is a unique platform that serves to connect a global network of business professionals and entrepreneurs linked to Ningbo with businessmen and businesswomen on the ground in Ningbo working in related cross industry sectors including logistics, shipping, engineering, manufacturing, automotive, financial services, professional services, sourcing, trading, pharmaceuticals, real estate and ICT.”

Mr. O’Reilly went on to conclude:

“This collaboration with Ningbo Focus (Ningbo’s leading bi-lingual business, economic and leisure magazine), Reindeer Station (the leading professional services provider for ex-pats in Ningbo) and Point Services (an international corporate services provider based in Ningbo) will surely serve to solidify NBC’s position as the leading cross-community and international B2B networking platform in Ningbo”.

NBC intends to host B2B networking events on a regular basis, which will not only provide for business networking interaction, but will also include keynote speakers addressing China business issues and regulations of concern to NBC members.

To join the Ningbo Business Club (NBC) click:

http://www.linkedin.com/groups/Ningbo-Business-Club-NBC-975447/about?trk=anet_ug_grppro

The first formal Ningbo Business Club (NBC) networking event will take place on Thursday 5th September 2013 at 19.00hrs in the Shangri-la Hotel Ningbo. Details are posted below.

Ningbo Business Club B2B Networking Event - Shangri-la Hotel - Thursday 5th September 19hrs

Source: http://www.accuratelimited.com/blog.view.php?id=V4IHewfUNNs=

For further information contact:

Niall O’Reilly

Managing Director, Accurate GroupIreland China Product & Business Development (Export, Import, Partner Due Diligence) Consultancy

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’Reilly, Accurate China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yu Hang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’Reilly, Accurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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Exports showcase offers ‘rare’ opportunity for Irish products in growing China market

Niall O’Reilly, who organised the Hangzhou leg of the Irish Exporters’ Association trip to China which we reported on last month, says an offer by Wahaha chief Zong Qinghou to attend the company’s annual internal distributor exhibition marks a “very rare China market opportunity not to be missed”.

China’s richest man, with almost €9 billion in personal assets, Zong is trying to diversify his company, the country’s biggest domestic beverage group, by opening 18 self-run shopping malls, 35 franchising malls and a further 300 franchising stores by the end of 2015.

Wahaha has a nationwide distribution network of about 10,000 distributors, over 100,000 wholesaler and three million sales terminals. It employs more than 60,000 people, has 150 subsidiary companies and 60 manufacturing bases scattered throughout China.

At the meeting with the Irish Exporters Association, Zong, invited Irish producers of milk powder, UHT milk, goat milk powder, tea, fruit drink concentrates, sweets, Irish whiskies and spirits, and, curiously, Irish tweed and knitwear products to attend the Wahaha European Premium Commodities Exhibition in Hangzhou from July 25th to July 28th.

While noting the short time to the exhibition, Zong thought the exhibition would be a great opportunity to showcase Irish products to Wahaha’s key distributors.

Exports showcase offers ‘rare’ opportunity for Irish products in growing China market - Zong Qing Hou Chairman Hangzhou Wahaha and Niall O'Reilly Managing Director Accurate Group China Business Advisers

China’s wealthiest man, Zong Qing Hou Chairman Hangzhou Wahaha – China’s most admired company – welcomes Niall O’Reilly Managing Director Accurate Group China Business Advisers to Wahaha’s HQ in Hangzhou

“This is a man whose primary interest in working with foreign companies is to bring into China products which Chinese companies are poor at making. If he likes a product, his nod is as good as a wink to Wahaha’s distribution network,” said O’Reilly, head of the Accurate Group.

China is set to become Ireland’s fourth largest export market in the next decade, and the retail sector offers huge market potential for Irish foodbeverage and clothing companies. Over 300 million people in China now have disposable income to purchase on non-essential goods that was not possible even back in the 1990s, while Chinese government policies aim to double household incomes by 2020.

Sources / Copyright: Clifford Coonan / Irish Times http://www.irishtimes.com/business/economy/exports-showcase-offers-rare-opportunity-in-growing-market-1.1456741

http://www.accuratelimited.com/blog.view.php?id=i84nUxS5ONA=

Niall O’Reilly

Managing Director, Accurate Group – Ireland China Product & Business Development (ExportImport, Partner Due Diligence) Consultancy

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’ReillyAccurate China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yuhang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’ReillyAccurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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Irish Exporters Association trade mission to ‘paradise’ meets China’s richest man

Irish Times, Asia Briefing, 2nd July, 2013

“And so to the prosperous east of China, to the cities of Suzhou and Hangzhou, where the Irish Exporters Association (IEA) organised a trade mission that included a meeting with mainland China’s richest man: Zong Qinghou.

There is a Chinese proverb: “In heaven there is paradise, on earth Suzhou and Hangzhou.”

As well as being pleasant cities, they are important business locations, and they fit right in with the current thinking on how to exploit the China market best. That involves focusing on second-tier cities that have large populations.

Hangzhou has 9.5 million inhabitants, while Suzhou has 12 million, which is why the IEA’s Asia Trade Forum chose them for its business visit.

“This is all about taking a phased approach to Asia, and getting to know Asia better,” said Hugh Kelly, the chairman of the IEA’s Asia Trade Forum.

“We wanted to get people out here and get them over the hump of making the trip. We wanted to try to get people to experience China and better inform them if it’s the market for them.”

The IEA’s director for China, Niall O’Reilly, is a long-time Hangzhou resident and he orchestrated the coup of arranging a meeting with Mr Zong.

He is estimated to have a personal wealth of 82 billion yuan (€10.23 billion) and is the chairman of the privately held Wahaha group, China’s top homegrown beverage firm, producing bottled water, tea and other drinks, which had pre-tax profits of €1.23 billion last year.

A chain-smoking member of China’s annual parliament, the National People’s Congress, Mr Zong is famously frugal, spending just $20 (€15) a day on himself. He is the third-richest man in Asia and 23rd richest in the world.

His knowledge of Ireland was extremely limited, something the delegates were keen to remedy, but he seemed receptive to the possibilities offered by Ireland – the visit was supposed to be 20 minutes’ long but went on for one and a half hours.

Wahaha has about 60 factories in 29 provinces, and it also makes baby formula and children’s clothes.

The Wahaha group has considerable geographical spread in China and Mr Zong said that he can get a new product into two million shops inside of a week.

“Mr Zong was very interested in what Ireland had to offer,” said Mr Kelly.

Zong Qinghou, Chairman of Hangzhou Wahaha

Zong Qinghou, Chairman of Hangzhou Wahaha

During the visit, Mr Zong invited the IEA to attend a Wahaha event in three weeks’ time, which will be an opportunity to pitch products to the 20 shopping malls owned by Wahaha.

Among the companies taking part on the delegation was Áine Handmade Chocolates. Owner and chocolatier Anne Rudden was impressed by the scale of operations at Wahaha.

“I was here on this trip to see if there were opportunities, so I got more than I thought out of it. Meeting with Mr Zong was the best. And choosing Hangzhou seems to have been a good idea,” said Ms Rudden.

Mr Zong also tried Darling Cocktails’ ready-to-serve cocktail.

Mr Kelly said that while companies were happy to go to the US six times a year, companies found the trip to Asia more daunting and had less of a presence as a result.“Everyone is going home with a great impression. There are a lot of layers here and we’ve achieved more than we expected on this trip. You have to come here to see the scale on which they plan,” said Mr Kelly, the chief executive of Associated Marketing.

Unlike other Government trade missions, the IEA trade delegation had the benefit of not having to meet political obligations.

Mr Kelly said the choice of Hangzhou and Suzhou as the main venues for the trip was part of a plan to match Irish companies with their counterparts in smaller cities.

“Many Irish companies are small and medium-sized companies and are very small in China. If you pair off with someone too big you will fade,” said Mr Kelly.

The delegation also visited the Hangzhou Economic Development Authority and was received by the local government.

Source / Copyright: Clifford Coonan / Irish Times http://www.irishtimes.com/business/economy/world/asia-briefing-irish-trade-mission-to-paradise-meets-richest-man-1.1449280 . Accurate Group China Business Blog  http://www.accuratelimited.com/blog.view.php?id=VDJvvLcn5vQ=

Niall O’Reilly

Managing Director, Accurate Group – Ireland China Product & Business Development (ExportImport, Partner Due Diligence) Consultancy

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Niall O’ReillyAccurate China 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yu Hang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: Niall O’ReillyAccurate Ireland 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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When both the day and night are of equal length: March 20th

It’s March 20th again, the day of the Spring Equinox (chunfen 春分), when the centre of the Sun spends the same amount of time above and below the horizon, such that night and day are the same length everywhere.

It’s also World Storytelling Day.On this day March 20th 1916 Albert Einstein published his general theory of relativity, while closer to home my Grandfather, Captain Michael William “M.W.” O’Reilly was likely dividing his time between his job as Assistant Superintendent Clontarf District at Prudential Insurance and as a Captain of the Irish Volunteers, preparing for what was to be the ultimate challenge to British rule in Ireland: The 1916 Easter Rising (Read more at  http://wp.me/p15Yzr-R ).A Roman poet (Ovid), a German theologian, a King of Thailand, a Norwegian writer (Henrik Ibsen), a French Emperor (Napolean Bonaparte II) President (Rene Coty), an English actress and singer (Dame Vera Lynn), an American baseball player (George Lee Altman), actor (William Hurt),  and blues singer (Marva Wright), a Maxican Nobel Prize winner (Alfonso Garcia Robles), a Japanese long-distance runner, a Canadian Prime Minister (Brian Mulroney) and ice hockey player (Bobby Orr), a Russian composer (Sergei Rachmaninoff), a Greek journalist and politician, and Australian woodchopper, a Danish footballer, a South Korean actor, a New Zealand rugby player, a Gaelic footballer, a Zimbabwean cricketer, a Finnish racing driver, a Belarusian hockey player, an Irish painter (Sir John Lavery) and a Filipino violinist were born on March 20th, or the Cusp of Rebirth** as the Pisces (the 12th and final Sign if the Zodiac) and Aries (the 1st Sign of the Zodiac) cusp combination is known….

This is a most favourable and desirable cusp, indicative of a union between intelligence and understanding. In essence, these cuspians are likely to possess strong mental powers coupled with the priceless gift of comprehension. The chief characteristics of this blend are vigilance and caution…each step carefully weighed prior to being taken”“The power of intuition inherent in these natives is truly quite remarkable and they rarely go amiss when they rely upon their own judgment as formulated by their intuition. There is an extremely keen and valuable foresight here in all matters of a financial nature and these subjects will work out in advance the most brilliant of schemes and projects which are then executed with total success. The minds of these cuspians are always busily engaged in devising plans for new enterprises and projects. Indeed, perhaps the novelty of a certain scheme holds the most attraction for the Mars/Neptune individual”. Source: http://www.novareinna.com/constellation/ariescusp.html

March 20th marks the first day of the Iranian calendar, while in Azerbaijan, Afghanistan, Zanzibar, and Albania it’s a holiday.  Now there are 286 days remaining until the end of the year.Happy Birthday me  Birthday cakeGift with a bow . I am 29,089 days old today!

 Source: http://wiki.answers.com/Q/How_many_days_are_there_between_march_20_1963_and_march_20_2018

When both the day and night are of equal length: March 20th - My Birth place 18,000 days ago. Portobello Nursing Home (now Portobello College) Dublin

My Birth place 29,089 days ago. Portobello Nursing Home (now Portobello College) Dublin

When both the day and night are of equal length: March 20th - My Birth place 18,000 days ago - 1963 - a most remarkable year

The Year of the Water Rabbit 1963 – An amazing year!

 

** Born on the Cusp of Rebirth  – The Pisces Aries Cusp

Born on the cusp - Pisces Aries - When both the day and night are of equal length 004 - March 20thBorn on the cusp - Pisces Aries - When both the day and night are of equal length 002 - March 20thBorn on the cusp - Pisces - Aries - When both the day and night are of equal length - March 20th  Born on the cusp - Pisces Aries - When both the day and night are of equal length 008 - March 20thBorn on the cusp - Pisces Aries - When both the day and night are of equal length 005 - March 20th

Born on the cusp - Pisces Aries - When both the day and night are of equal length 006 - March 20th Born on the cusp - Pisces Aries - When both the day and night are of equal length - March 20thBorn on the cusp - Pisces Aries - When both the day and night are of equal length 007 - March 20th

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September 26th 2012 – Irish Exporters Association / Asia Trade Forum China Business Briefing: “Capitalising on China’s growth – An Accurate Guide to business and investment in China”

In his capacity as Director for China, Irish Exporters Association and Asia Trade Forum, Accurate Group Managing Director Niall O’Reilly will host a roundtable discussion at the IEA’s Dublin HQ titled “Capitalising on China’s growth: An Accurate Guide to business and investment in China”.

You’ve read and heard all about China’s abundant market opportunities, yet the perceived enormity of the task involved is holding you back. What is the impact of rising labour costs in China? Can’t speak the language, don’t understand the culture? How best to take advantage of the burgeoning consumer market there? What are the advantages of setting up an office in China? Want a quick solution? Are you up to speed with the latest regulations and certifications? Do you have the right contacts in local government?

This special Irish Exporters Association / Asia Trade Forum briefing / discussion for senior managers representing information and communication technology (ICT) companies in Ireland either engaged in China business are close to taking that giant  leap of faith into China is a “must-attend” event you certainly do not want to miss!

Given Niall’s 24 years China business experience (see bio below), at this Irish Exporters Association / Asia Trade Forum roundtable briefing you will hear of insightful answers and approaches to China business you probably haven’t heard before.  The IEA / ATF and Niall  are also delighted to highlight the attendance of long-time friend Mr. Chaoqun “Clive” Zhu (see bio below), Investment Promotion Manager at the Suzhou Industrial Park Science & Technology Development Company (SIPSTD), who is visiting Dublin and will be speaking at what promises to be an interactive and insightful meeting.

For further information click on http://www.accuratelimited.com/blog.view.php?id=QFU0QrsoXZ8=

 Would you like to attend?

If you wish to attend please RSVP to Niall O’Reilly (Mobile 0877984071) niall@accuratelimited.com / or Ashley Beston  AshleyBeston@irishexporters.ie by 2:00pm tomorrow Tuesday 25th. Tea and coffee served.

Please note that since the IEA boardroom can only accommodate about 15 attendees, attendance is RSVP Only with requests to attend being accepted on a first-come, first-served basis.

Location / Time

September 26th 9.00 am – 11.30 am

Meeting Room

Irish Exporters Association

28 Merrion Square, Dublin 2

Google Map:

http://maps.google.ie/maps?q=Irish+Exporters+Association,+Dublin&hl=en&ll=53.341841,-6.247101&spn=0.028851,0.084543&sll=53.3834,-8.21775&sspn=7.381528,21.643066&oq=irish+export&hq=Irish+Exporters+Association,&hnear=Dublin,+County+Dublin&t=m&z=14&iwloc=A

About Niall O’Reilly

Niall O’Reilly, Director for China, Irish Exporters Association / Asia Trade Forum, has 24 years China business experience with executive management involvement in six Asia-region start-ups for global organisations including Dell, Gateway, Marrakech and AEP Networks. Niall is a recognised commentator on Chinese business and governmental affairs and is known for initiating and organizing high-profile international events including the visits by Fortune 500™ CEOs to Asia plus the visits by mayors of leading Chinese cities to Ireland.

Niall is also Managing Director of Accurate Group Limited www.accuratelimited.com, a strategic Ireland-China business services advisory and consulting practice (with offices in Hangzhou, China and Dun Laoghaire, Ireland) dedicated to building new opportunities for Irish businesses in China. In 2009 he founded the Ireland China Business Network (ICBN), which now has over 1,200 active members. Niall has a B.A. degree in economics and politics from University College Dublin.

About Clive Zhu, SIPSTD

A recognised expert in China FDI, Mr. Chaoqun “Clive” Zhu, Investment Promotion Manager, will be accompanied by his colleagues Mr. Di Ma, Assistant General Manager, and Ms. Yun Xu, Senior Investment Promotion Executive at the Suzhou Industrial Park Science & Technology Development Company (SIPSTD).

Founded in April 2000, SIPSTD is the state-owned enterprise fully responsible for the development, construction and management of Suzhou’s International Science Park (SISPARK) http://www.sispark.com.cn/english/index.aspx, which is widely considered China’s most successful and innovative industrial park model.

About the Irish Exporters Association (IEA)

One of Ireland’s leading private sector organisations, the Irish Exporters Association is the “Voice of Export Industry” in Ireland, representing the whole spectrum of companies with the export industry.

http://www.irishexporters.ie

About the Asia Trade Forum (ATF)

The Asia Trade Forum was established in Dublin, Ireland to promote new strategies for Irish exporters to build trade with Asian markets. The Asia Trade Forum is part of the Irish Exporters Association.

http://www.asiatradeforum.org

Niall O’Reilly

Director for China, Irish Exporters Association

Managing Director, Accurate Group – China Product & Business Development (Export Source Import) Consultancy

Tel: +353 1271 1830 / +86 152 5719 4468

http://www.accuratelimited.com

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The end of an era: The last ever space shuttle mission launch live

and Niall asks the BBC News website the definitive question about the next era of space history….

…  Will the new post-space shuttle era be dominated by China?”

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Accurate China Insight: Entering The Dragon’s Den

Huge Opportunities lie waiting for Irish businesses in China, but know your market

From Ireland’s ‘Business and Finance’ magazine’s ‘Enterprise Insight’ supplement, Q2 2008 edition, by Niall O’ Reilly

The world’s second largest economy China, is now the largest market in Asia, and outside the Euro Zone only second to the USA for Ireland’s exports. According to the latest figures from the Central Statistics Office (CSO) exports to mainland China (excluding the Hong Kong Special Administrative Region) for the first two months of 2008 totalled €324.6 million, a year-on-year increase of 112%.  Exports to the Hong Kong Special Administrative Region over the same period reached €110 million.

 

In the face of the current global economic downturn, a difficult exchange rate and other cost base factors, including the flight of manufacturing processes to low overhead, low material cost countries in Asia and Eastern Europe, as our manufacturers struggle to maintain productivity, the rise in our exports to China is a major achievement and presents convincing evidence that Ireland is at last starting to hit the mark in China business. Given that over the past decade the development of our economic and trade relations with China has been a top priority the Irish Government will maintain that its Asia Strategy, with its particular emphasis on China, is the key reason for  this positive development. What the CSO figures do not reveal, however, is how indigenous Irish businesses are performing compared to multinationals businesses based in Ireland.

 

China’s rise to become Ireland’s eight largest export destination is directly linked to its own export prowess and the craving for technology, infrastructure equipment and knowhow by Chinese enterprises that cannot be satisfied by domestic suppliers. From this perspective it is not surprising that the majority of our exports to China should consist of the information communications technology, machinery and equipment China requires to fuel its heady growth. Buoyed by breakneck 7% to 8% GDP growth in China over the past 10 years, a trend that shows little sign of abating, so long as businesses based in Ireland stay ahead of the technology curve and maintain their competitiveness exports to China will only continue to expand, thus strengthening China’s position as a major export market for Irish produce.

 

Looking ahead, where are the China market opportunities for Irish exporters?

 

Ireland commands a very strong position in the world trade rankings for internationally traded services. Recently published statistics by the World Trade Organisation 2006 show Ireland as the 12th largest services exporter, commanding a 2.6% share of world trade, while services exports now account for 35% of our total export trade. China has only opened up the service market to any great extent over the past four years and there are clearly significant additional market opportunities now for Irish service exports in engineering consultancy, aviation services, information communication technology, education and tourism services. The latter two service sectors are particularly significant given the rise in the spending power of the Chinese consumer.

 

According to the China National Bureau of Statistics, in 2007, China’s retail spending rose 16.8 percent to 8.92 trillion Yuan (US$1.24 trillion), thus adding credence to a widely held view that Chinese demand will this year for the first time become the main driver of world economic growth, with the increase in its domestic spending in current dollar terms contributing more to global growth than US domestic demand. As such, Irish suppliers should be relishing lucrative domestic sales opportunities presented by an increasingly affluent population.

 

Located two hours south of Shanghai is the prosperous city of Hangzhou, Marco Polo’s ‘paradise on earth’, which Forbes ™ Magazine has repeatedly rated as China’s premier business centre. With a registered population of 6.7 million inhabitants and an urban per capita income of RMB21,689, Hangzhou provides the ideal glimpse into the phenomenal growth in the purchasing power of China’s increasingly affluent middle class.  Not only do Bentley, Maserati, Ferrari, and Prada showrooms do a thriving business here, even more remarkable is the thirst to travel abroad whether as tourists, with Paris and London high on the list of preferred destinations, or graduate students from the third ranked university in China, Hangzhou’s Zhejiang University, seeking further education in the best schools in Europe and the USA. 

 

As individual prosperity rises so too are people becoming increasingly concerned about their living conditions. Recognising such anxieties, and looking ahead to population growth of close to 20 per cent over the next five years, in addition to the huge infrastructure building projects already underway, the Hangzhou Municipal People’s Government is actively encouraging projects focused on providing fuel efficiency, cleaner water, better sanitation, and power generation, all of which whether in material or service form present significant opportunities for Irish suppliers. 

 

As patterns of consumption change, to reflect those found in wealthier countries, such as higher levels of meat consumption, the opportunities for Irish suppliers in the development of both the food ingredients market, such as diary fats and proteins, standard cereal and grain products and flours, vegetable oils, or standardised high-quality meat products, and markets for the products of large scale cropping and livestock activities, become all the more apparent. In 2005, Kerry Group quick to seize the market opportunity established its state-of-the-art China manufacturing, technical and administrative facilities in Hangzhou.

 

However, remove the rose-tinted glasses and it quickly becomes apparent that in China the size of the opportunity is only matched by the difficulty in weighing up the risk, as the great challenges for any Irish supplier in entering what is still a relatively immature market quickly become apparent.  China’s rapid growth since its 1978 opening to the world has not necessarily meant greater transparency.

 

Making sound business decisions can be very difficult when there is little timely information available, and when the information available is either unreliable, or misleading.  What’s more, a simple misunderstanding of local business practices, which can be very different from what is taken for granted in Ireland, can harm efforts to develop solid business relationships and leverage them into strategic opportunities. As Kerry, CRH and Glen Dimplex have found, there is an inherent need for proximity to the customer base  for supplying many services. However, this forces small and medium exporter into the high cost of establishing a commercial presence in the China.

 

Rather than going it alone, working with either the Irish Exporters Association, Enterprise Ireland, or some of the more experienced homegrown market-entry consultancy practices with experts based on the ground in China, and their ability to access key business and government decision-makers,  will greatly assist Irish businesses in getting the most out of the unprecedented opportunities available in China.”

Niall O’Reilly

Managing Director, Accurate Group – Ireland China Product & Business Development (Export, Source, Import, Partner Due Diligence) Consultants doing business in China for over 20 years

China Office : 1-3 Ying Hui Xing Zhou, Jiang Nan Shui Xiang Lian Sheng Road, Yu Hang District, Hangzhou. China 310023| O: +86 571 8709 1253

Ireland Office: 93 Upper Georges Street, Dun Laoghaire, Dublin, Ireland| O: +353-1271-1830

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My new ‘green hat’: The Director For China, Irish Exporters Association

  Niall O Reilly - Director For China - Irish Exporters Association

    

Mr. Niall O’Reilly                                                             C.C.     H.E. Liu Biwei
Accurate Group Limited                                                             Ambassador of the People’s 
Suite 315                                                                                          Republic of China
Jujingyuan Yongjin Plaza                                                          40 Ailesbury Road
266-268 West Lake Avenue                                                       Dublin 4
Hangzhou
China 310002                                                                                  Mrs. Mary Whelan
                                                                                                     Assistant Sec. General
           Dept. of  Foreign Affairs
Mr. Alan Buckley
Director of China
Enterprise Ireland
5th April 2008
Dear Niall,
 
The Irish Exporters Association (IEA) wish to confirm your appointment as the IEA
Director for China, effective from the 1st of March 2008.
 
We are confident your wide experience in assisting businesses in China will be of
substantial benefit to Irish companies who wish to enter the market for direct sales
or for joint ventures, working through agents or distributors and sourcing goods and
services.
 
We look forward to your contributions in enabling the IEA’s Asia Pacific Trade Forum
deliver on its 3 year strategy 2008-2010 for China.
 
Yours Sincerely,
 
___________________
John Whelan
Chief Executive Officer, Irish Exporters Association
 

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