The subtle Irish art of winning Chinese hearts and minds: Irish Pub culture takes off in China

The subtle Irish art of winning Chinese hearts and minds: Irish Pub culture takes off in China
China Government officials and businessmen enjoying the craic with pints of Guinness in O’Donoghues Pub Merrion Row Dublin

Hooley’s in Guangzhou; Danger Doyle’s, The Volunteer, Paddy O’Shea’s and PJ O’Reilly’s  (and quite a few more) in Beijing; Delaney’s and Dublin Jack’s in Hong Kong (and quite a few more); Druid’s Irish Pub in Yantai;  O’Reilly’s in Ningbo; The Shamrock Irish Pubs in Ningbo, Hangzhou and Chengdu; Finnegan’s Wake Irish Pub, in Nanjing; Mulligans in Shenyang; The Irish Pub in Xiamen; O’ Malley’s Irish pubs in Changsha and Qingdao; The Speakeasy Irish Bar in Taipei (and quite a few more); Irish Bar, Macau; Green Molly in Xian; The Ennafort Irish Pub in Jinan, Back Garden Irish Pub in Guilin; The Dublin Irish Pub in Tianjin, The Toucan Irish Pub in Wuhan; The Harp Irish bar in Chongqing; McCawley’s Irish Pub in Shenzhen….. (have been doing a bit of research on the topic!! Unfortunately, I’ve only visited about half the pubs on the list)

There’s probably double, or even triple the number of Irish Pubs on Mainland China, in Hong Kong, Macau and Taiwan, especially if you include the hotel chains: All spreading the word that Ireland has a friendly, relaxing and fun-loving culture, whether it’s good music, the perfect pint and good food, in a clean atmosphere: All Irish pubs in China are true Ambassadors of Irish culture.

What’s particularly noteworthy is the fact Irish pubs have been opened by pioneering Irish businessmen and women who have lived on Mainland China, in Hong Kong, Taiwan and Macau for a long while. They know their stuff and all the gossip about what’s going on in their area. Chinese businessmen and women who have lived and studied in Ireland are also opening Irish pubs as well.

What an excellent source of business intelligence for all businessmen and women from Ireland looking to development business in China.

A role for Irish Government agencies / Embassy of Ireland in Beijing?

Sure.

  • Draw up a full list of Irish Pubs in China
  • Promote the creation of an Irish Pub in China association
  • Encourage initiatives supportive of Irish business interests

For example, encourage the Irish Pubs in each city could set aside a Meeting Room for Irish businessmen and women to host business meetings with Chinese clients during office hours, not just to drink, but to savor the atmosphere. The rooms could be sponsored by an Irish business, or Enterprise Ireland, Bord Bia, IDA Ireland…

With 50% of China’s population moving into its cities, and 160 cities in China with populations of over one million people, to use the business jargon that Irish Pubs offer “compelling growth” potential for their shareholders, and for the development of Irish business interests in China is an understatement in the extreme.

The “there are no strangers here only friends” mindset associated with Irish Pub culture is clearly becoming a potent weapon in winning Chinese hearts and minds over to genuinely Irish culture, and more.

A seisiún (music making session) at The Blarney Stone Irish Pub, Dongping Road, Shanghai
A seisiún (music making session) at The Blarney Stone Irish Pub, Dongping Road, Shanghai
A seisiún (music making session) at The Blarney Stone Irish Pub, Dongping Road, Shanghai
A seisiún (music making session) at The Blarney Stone Irish Pub, Dongping Road, Shanghai
China Government officials and businessmen enjoying the craic with pints of Guinness in O'Donoghues Pub Merrion Row Dublin
China Government officials and businessmen enjoying the craic with pints of Guinness in O’Donoghues Pub Merrion Row Dublin

Niall O’Reilly

Accurate China Business Services

“Helping Ireland’s Business Do China Business”

http://www.accuratelimited.com

Tel: +353 1271 1830 / +86 152 5719 4468

China – Under The Hood: New KFC China advertising campaign promotes Ireland to huge domestic audience

Finger lickin’ good news for Tourism Ireland’s efforts in China to draw attention to Ireland‘s natural beauty. KFC China has recently launched a really creative advertising campaign which markets Ireland and Bailey’s fried chicken flavour to China-wide TV / social media audiences and customers in 3,800 outlets throughout China.

Judging from the coverage on LCD TV displays in office and apartment complexes here in Hangzhou, the exposure of Ireland’s natural beauty to China’s urban fast food consuming masses is far and wide.

Wondering if this campaign was an initiative of Tourism Ireland, or Baileys (Diageo), or solely a KFC (Yum! Brands) initiative?

No matter. KFC is widely acclaimed as the most successful foreign company operating in China, its success widely attributed to the adaption of its menus to local tastes following extensive research. That KFC China appreciates the revenue generating potential of the Ireland brand in China provides a clear indication of the opportunities for our tourism, food and education sectors, if properly promoted and coordinated. Just look at the success New Zealand enjoys with respect to China market access!

Check this video out (Youku is China’s equivalent of Youtube)

http://v.youku.com/v_show/id_XMjYyOTg4MjA0.html

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