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Here’s proof that 2014 was a landmark year in Ireland – China Relations

GREAT WALL OF CHINA BECOMES THE ‘GREEN WALL OF CHINA’ AS IT

The Green Wall of China

In terms of Ireland – China political and trade relations 2014 was a pivotal year. The following birds-eye view draws attention to the main breakthroughs as well as offering a hunch or two regarding how the kinship can be expected to develop into 2015.

Part 1: 2014 – The year that was

Part 2: 2015 – The year that will be

Open Sesame

– Export opportunities

– Strategic sourcing

– Foreign Direct Investment (FDI)

Accurate Group – China Market Makers

Part 1: 2014 -The year that was

Accurate China Insight China Investment Corporation 2014 a pivotal year in china ireland relations– The year had barely commenced when China Investment Corp (CIC) and The National Pension Reserve Fund announced an investment of US$100 million in The China Ireland Technology Growth Capital Fund which is turn will invest in fast-growing Irish start-up technology companies trying to expand into China.

– Another subtle telltale sign of the improving relationship was the Chinese Embassy in Dublin‘s anticipation of ” a need for increased facilities to carry out embassy, consular and state business“, as noted in the Irish Independent last February. It was around this time the Irish Government announced its intention to open a Consulate in Hong Kong.

– The first big dairy export deal of the year was won by Northern Ireland‘s Dale Farm – whey protein, a deal which effectively pushed its annual exports to China up to £20 million a year.

Chinese leasing company Bank of Communications Financial Leasing (JY Aviation) became the third Chinese aircraft leasing company to set up its European headquarters in Dublin..

WrightBus hits the streets of Hong Kong

WrightBus hits the streets of Hong Kong

– In March, Northern Ireland bus-maker Wrightbus of Ballymena won orders for more than 50 new buses in Hong Kong.

– While the photograph of President Higgins of Ireland being welcomed to China by President Xi Jinping in December 2014 represents the highest form of State engagement in diplomatic protocol, perhaps the most iconic image of the Ireland – China relationship in 2014 was the greening of China’s most important cultural icon, the Great Wall to celebrate St. Patrick’s Day.

– Meanwhile, the Bank of Ireland became the first bank in Ireland to offer business customers the facility to make payments in Chinese Yuan / RMB.

– H.E. Xu Jianguo was appointed Chinese ambassador to Ireland. Tellingly, his previous posting was as Chinese ambassador to New Zealand, the main conduit for dairy product imports into China (courtesy of a generous free trade agreement).

– However, the year wasn’t all about agriculture. Tencent, games industry giant and China’s largest and most used Internet service portal, chose Ireland’s Havok to deliver for its Iron Knight game dynamic battlefields, enhanced graphics, efficient character AI, more realistic animations and detailed destruction effects to offer players the most authentic fighting action possible. All-in-all, a huge milestone for Havok, the premier provider of interactive software and services for digital media creators in the games and entertainment industries.

Havok secured a landmark deal with Tencent

Havok secured a landmark deal with Tencent

– In May 30 Irish diary companies had products approved for export to China following stringent audits by Chinese authorities, a significant milestone for Ireland’s dairy industry.

– Also in May, then Minister for Tourism Leo Varadkar leading a trade mission to China commented: “I think everyone accepts that sooner or later there will be direct flights between Ireland and China, most likely Dublin and Beijing...”

– …while a leading tourism survey in China observed that 62% of Chinese travellers were reasonably familiar with Ireland.

– Huawei Technologies, the leading Chinese multinational networking and telecommunications equipment and services giant announced the establishment of a new R&D centre in Athlone.

Huawei opened an R&D centre in Athlone

Huawei opened an R&D centre in Athlone

– ChinaHR, the fast growing Asia-focused recruitment company owned by Leslie Buckley and Denis O’Brien, which employs 2,600 staff in 26 cities across China, was said to be mulling over plans to float in Hong Kong. There was also muted talk (but little substance) of a potential listing in Hong Kong by PCH International, which sells product development and supply chain management services – and is widely considered Ireland’s biggest exporter in China.

– On a serious note the Chinese sheep shearing team arrived in Ireland to compete for the first time in the World Sheep Shearing Championships. On a less serious note, Irish-American comedian Des Bishop wowed Chinese television audiences… in Chinese!

– H.E. Xu Jianguo, the new Chinese ambassador to Ireland, undertook a well-publicised pilgrimage to what Chinese officials consider to be Ireland’s Mecca – the Shannon Free Zone, following in the footsteps of Jiang Zemin’s 1980 trip to study the Shannon Free Zone model, which has since been adopted across China in the development of its hugely successful special economic zones.

– In June, Dublin Airport announced its intention to secure a direct air-link to China by mid-2016.

Accurate China Insight Unionpay 2014 a pivotal year in china ireland relations– June also saw a boost to Irish businesses as AIB Merchant Services enabled acceptance of the Chinese card UnionPay.

– During the same month a new visa to let Chinese tourists travel freely between Ireland and the UK was announced, a significant milestone for Irish tourism.

– Mr. Liu Yunshan, a leading member of the Politburo Standing Committee of the Communist Party of China, was the most senior Chinese official to visit Ireland in 2014. He was accompanied by four ministers in a delegation of fifty-one officials. Since 2011 nearly thirty Chinese Ministers or Vice-Ministers have visited Ireland. Clearly, the Chinese leadership considers a strengthening of the ties between the two nations to be of benefit for China.

– In October it was announced that China is to open a consulate in Belfast, Northern Ireland.

– On the education front, Jan O’Sullivan, Minister for Education and Skills’s trade mission to China in late October was a fitting backdrop to a slew of positive news announcements:

– University College Dublin (UCD) opened an office in Beijing as Irish universities sought to step up their expansion into China. UCD estimated it has 1,000 alumni in China with over 100 based in Beijing.

– Trinity (TCD) announced a new Masters in Chinese Studies and the opening of the Trinity Centre for Asian Studies, which it says “aim to advance Chinese scholarship and to promote Ireland as a leading knowledge centre for pan-Asian language studies and research”.

– University of Limerick (UL) also signed deals with four Chinese institutions.

– In November, as the year drew to a close, Agriculture Minister Simon Coveney led a major trade mission of 37 companies to China. He also had plenty of positive news to announce:

– Kerrygold unveiled a new milk product for Chinese market, under the Chinese trade mark “Jin Kai Li”.

UCD, Irish company Richard Keenan & Co and the Chinese Academy of Agricultural Sciences joined forces to form the China-Ireland Dairy Science and Technology Centre with the goal of improving feeding efficiency, animal health and reduced environmental impact of dairy farming.

– Kerry Group launched a new Irish made infant nutrition product ‘Green Love’ for the China market. Produced at Kerry’s new €40 million facility in Charleville, Co. Cork. More importantly, 100 new jobs were created.

– Glanbia launched its Avonmore UHT milk brand in China.

Glanbia launches Avonmore UHT milk in China

Glanbia launched Avonmore UHT milk in China

Richard Keenan & Co entered into a franchise partnership with Shanghai Shengmu Livestock Company, a €7 million deal to accelerate sales of Richard Keenan‘s mixer wagons across the Chinese market.

A breakthrough year for Richard Keenan & Co

A breakthrough year for Richard Keenan & Co.

– Machinery company Samco, based in Adare, Co. Limerick, secured a purchase agreement with two companies based in Inner Mongolia, Northern China for their SAMCO maize planting machine and bio-degradable mulch film.

– Bord Iascaigh Mhara (BIM), along with 12 Irish seafood companies, exhibiting to key buyers at the premier China Seafood Expo in Qingdao, highlighting boarfish in particular as a new viable product option.

Accurate China Insight Irish boarfish- 2014 a pivotal year in china ireland relations

– Irish mobile technology company Cubic Telecom signed a lucrative global agreement with China Unicom, to provide machine-to-machine (M2M) services to enterprise customers across mainland China and Hong Kong.

– Arthur Cox Listing Services acted as Listing Agent on the first Chinese transaction to list in Ireland, when China Petrochemical Corporation acted as guarantor for Sinopec Group Overseas Development (2013) Limited which listed its Dollar and Euro Senior Notes on the Irish Stock Exchange (ISE).

– Other notable deals for the island included: AB Pneumatics, a Lisburn Northern Ireland-based manufacturer of air springs for vehicle seating, won new business to supply £600,000 (€766,000) a year of equipment to Commercial Vehicle Group (CVG) in Shanghai; Antrim-based Fastank won a deal to supply portable liquid storage systems for environmental clean-up operations at a major chemical plant in Shanghai; while BI Electrical, a specialist in electrical engineering services, has signed a £20 million (€25.5 million) China agreement with Keenshine in Shanghai.

– In December a team of Chinese veterinary inspectors visited Ireland to officially inspected Irish beef slaughtering and processing facilities. Irish beef producers are competing with Canadian and USA beef producers to gain China export approval. For Ireland to be the first EU member to have its beef approved for export to China would be major coup.

– The year ended on a high note with President Higgins of Ireland’s historic state visit to Beijing, Shanghai and Hangzhou, during which it was announced that President Xi Jinping of China had accepted an invitation to visit Ireland. (For additional insight into President Higgins of Ireland’s State Visit to China click the following url:  http://wp.me/p15Yzr-182)

President Xi Jinping of China welcomes President Higgins of Ireland to China

President Xi Jinping of China welcomed President Higgins of Ireland to China

Part 2: 2015 – The year that will be?

The one certainty in the relationship is that in the run-up to President Xi Jinping‘s return trip to Ireland, which is more likely to happen in 2016 (although with the next Irish general election expected to take place no later than 3 April 2016, the Irish Government will be pushing for President Xi Jinping to make undertake his State Visit to Ireland during the latter part of 2015) the political, economic and cultural relationship can only grow stronger. The one vulnerability is the transient Chinese economy, which although experiencing an extended period of volatility is unlikely to go off the rails.

Open Sesame

So soon after the close of such a vibrant year in Ireland – China relations, any talk of China’s massive appetite for Ireland’s baby formula, beef, pork suddenly metamorphosing into becoming a major cash cow at this point, is greatly overstated.

Every country trading with China wants a piece of the action, and in the food and drink sector competition is set to grow in intensity. For instance, Chile recently started exporting live cattle to China, while Australia recently concluded a free trade agreement with China that will give its exporters preferential pricing similar to that already enjoyed by New Zealand exporters.

It is highly probable that 2015 will see Irish beef producers benefit from the strengthened political bond by having their produce approved for export to China. Moreover, the formal announcement of a direct air-link and a significant rise in the numbers of tourists visiting Ireland are also highly likely.

Export opportunities

Relative to the overall size of the China market, for Irish businesses in search of China market opportunities, we would also beat the drum for:

  • Agricultural Technology;
  • Cleantech;
  • Construction Products and Technology;
  • Engineering;
  • Food Technology and Ingredients;
  • Healthcare and Hygiene Solutions;
  • Industrial Components (OEM suppliers), Life Sciences, Medical Devices (class I and II);

While in the B2C space, where domestic consumption is creating opportunities for foreign brands to sell products in China, the sectors we would make a pitch for include:

  • Foods and functional foods sold through grocery retail, health stores and on-line.
  • OTC and other products, e.g. baby products, consumer medical devices and aids, cosmetics, etc. that are sold through pharmacies, parapharmacies, health stores and on-line;
Foreign Direct Investment (FDI)

In addition, we are of the opinion that the time is ripe for a significant FDI from China, and in this regard two words come to mind: ‘Open Sesame’

Driven out of necessity, Hangzhou-based E-commerce behemoth Alibaba Group – arguably the world’s largest online and mobile company – is actively plotting its expansion to become a truly global company. Investments in Europe and the USA beckon. In this regard, we would be inclined to think the December visit by President Higgins and Minister of Finance Michael Noonan to Alibaba‘s headquarters in Hangzhou would have been quite effective in putting the squeeze on Jack Ma, Founder and Chairman, Alibaba Group, in considering Ireland as a possible location for further European expansion, bearing in mind that Alibaba already has an office in London’s Canary Wharf. (For additional insight into President Higgins’s visit to Hangzhou click the following url: http://wp.me/p15Yzr-18c)

President Higgins of Ireland meets Jack Ma, Founder and Chairman of Alibaba Group, in Hangzhou

President Higgins of Ireland met with Mr. Jack Ma, Founder and Chairman of Alibaba Group, in Hangzhou

Strategic sourcing

Given the extensive publicity that usually accompanies a China market breakthrough for an Irish exporter, it is easy to overlook the fact that the Ireland – China trading relationship is two-way.

Long known for manufacturing cheap products, over the past few years rising labour and real estate costs, have forced Chinese manufacturers to move up the value stream. Concurrently, an unrelenting series of tainted product scandals have generated a multitude of exacting government decreed benchmark quality standards. The ensuing marked improvement in product and food safety standards represents an economic transformation that is already rekindling China’s export competitiveness. By its very nature, we foresee Irish businesses increasingly focusing on China for strategic sourcing options, which over the course of the year will gradually eat into Ireland’s trade surplus with China.

Accurate Group – China Market Makers

Ireland is a long way away and Chinese people like to see a presence here. The first advice that we give to Irish companies coming to China is that they need to commit to the market. They are not going to come in and make a quick buck.

– Julie Sinnamon, CEO, Enterprise Ireland” Source: Irish Times, 15th December, 2014

The only way to succeed in China is to be aware and prepared – and to be on the ground. With this vital rule of thumb in mind, in 2014 Accurate Group, which is based in Hangzhou and Shanghai, was directly involved in developing China trade worth up to €4 million for Ireland’s food and drink sectors.

– By Niall O’Reilly

Niall O’Reilly is the Managing Director of Accurate Group, China Market Makers, and Director for China, Irish Exporters Association, has been based in Hangzhou since 2007.

Sourcehttp://www.accuratelimited.com/blog.view.php?id=l1UtkHyIg1Y= 

Niall O’Reilly

Managing Director, Accurate Group – Ireland China Market Makers

Website: For more ‘Accurate China Insights’ click  http://www.accuratelimited.com/blog.php

Twitter: @AccurateChina – China: The Ireland Angle

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Group, Dublin – O: +353-1 271-1830

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Filed under Accurate China Insight, Accurate Group, Business, China, Ireland

State Visit to the People’s Republic of China – President Michael D. Higgins of Ireland

The State Visit, the highest form of engagement, in diplomatic protocol, that one country can have with another, will be the 3rd overseas State Visit since the President of Ireland took office and is recognition of the warm relationship Ireland enjoys with the People’s Republic of China encompassing all aspects of the exchanges between Ireland and China in culture, education, trade and investment.

The President’s programme in China, which officially commences in Beijing on Sunday 7th December, will include State ceremonies, cultural, educational and business events, such as an Irish Cultural Performance in Beijing‘s Forbidden City Concert Hall, and Enterprise Ireland / IDA Ireland business and Embassy of Ireland Irish community receptions. A state dinner in his honour, hosted by the President Xi Jinping and Madame Ping will be held on Tuesday 19th December. On Thursday, 11th December, the Consul General of Ireland in Shanghai will host a reception for the Irish community, while on Friday 12th the President will visit the third city involved in the State Visit, Hangzhou. In Hangzhou, President Higgins will visit Alibaba, and have a meeting with Mr. Jack Ma its founder and Executive Chairman. Staying overnight in Hangzhou – perhaps at the West Lake State Guest House where Nixon and Mao signed the historic “3 Joint Communiques” in 1972– on Saturday he will visit the Lingyin Temple in Hangzhou, which dates back to 328AD, take a Bronze Dragon Boat trip on Hangzhou’s spectacular West Lake, followed by a visit to a Longjing Tea Plantation before returning to Shanghai by bullet train. President Higgins will return to Ireland on Monday, 15th of December.

The importance of high-level diplomatic visits between the Ireland and China, which are helping to widen and deepen bilateral relations, cannot be overstated, and in our opinion a substantial trade spin-off can be expected to follow this major State Visit. Real potential exists for further enhancing the relationship between Ireland and China in Ireland’s niche industry sectors such as energy and green technologies, food and agriculture, financial services and aviation leasing, pharmaceuticals, medical devices, educational services, and tourism.

During his momentous visit to China President Higgins can be expected to emphasise the importance of trade links, and, more importantly from a Chinese perspective, growing mutual trust, while encouraging even greater economic co-operation between China and Ireland.

State Visit to China President of Ireland Michael D Higgins to meet President of China Xi Jinping

While there is considerable optimism in Ireland’s agri-food sector about Ireland having the potential to resolve problems of food security in China, New Zealand’s and, most recently, Australia’s free trade agreements with China serve to highlight the daunting task Ireland dairy and meat producers face gaining traction in such an intensely competitive market. As Mark Twain observed “To get the right word in the right place is a rare achievement”. However, one point President Higgins is very good at is talking up Ireland and he will have separate official meetings at the Great Hall of the People with President Xi Jinping, Prime Minister, Mr Li Keqiang and the Chairman of the National People’s Congress, Mr Zhang Dejiang, the three most powerful people in China.

Why is China so interested in Ireland?

As noted in an earlier Accurate China Insight http://www.accuratelimited.com/blog.view.php?id=2Mic2J2sUyQ=

“both countries enjoy an excellent political, business and cultural relationship, much to the envy of Ireland’s European partners”.

Firstly, China’s political leaders are clearly impressed by Ireland’s ongoing economic renewal brought about by the country’s strict adherence to fulfilling its commitments as an international Monetary Fund (IMF) country programme country, as recognized by the IMF, the European Central Bank (ECB), and the European Commission. From an export dependency perspective, China has a vested interest in the European Union’s rapid return to growth and in this context Ireland is a shining beacon of light.

Secondly, such positive awareness dovetails with the ‘Irish Model’ that has proved so successful in the development of China’s own special economic zones areas. In Chinese political circles, whether we realise it or not, Ireland has made an important contribution to China’s economic development. In 1980, a visit by former Chinese President Jiang Zemin, then Senior Vice Minister of State Imports and Exports Administration, to the ‘Shannon Free Zone’ (the world’s first free trade zone) paved the way for Chinese companies to import goods into a special economic zone, manufacture or reconfigure the goods, and then export them without intervention of the customs authorities. The resulting export-led growth has delivered an economy that has experienced the fastest expansion in GDP per capita of any major economy in human history. In recent times after years of economic expansion China’s economic growth rate has being losing speed, in part due to a decline in demand for its exports from key markets. To stall the slowdown new economic prototypes are being assessed such as the fledgling Shanghai Free-Trade Zone that bears characteristics that can be traced back to the ‘Shannon-Free Zone’. The February 2012 visit to the Shannon Development Zone by President Xi Jinping, then Vice President of China, was no mere happenstance.

Thirdly, Ireland currently enjoys a unique position in Europe between two of China’s traditional rivals, the USA and the UK, which for China represents a “soft power” relationship it is determined to make the most of over the long-term.

Fourthly, in addition that Ireland is the only English speaking country in the Euro zone enjoying tariff and border free trade across the European Union makes for a useful entry point into the European market of 500 millions. However, from this perspective Ireland has yet to notch up any significant Chinese investments, a point that President Higgins will no doubt be highlighting during his meetings with China’s political elites.

During the second week of December Ireland will take centre stage in China like never before.

Source: http://www.accuratelimited.com/blog.view.php?id=uInfgiAwMQU=

Niall O’Reilly

Managing Director, Accurate Group – Ireland China Market Makers

Website: For more ‘Accurate China Insights’ click  http://www.accuratelimited.com/blog.php

Twitter: @AccurateChina – China: The Ireland Angle

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Group, Dublin – O: +353-1 271-1830

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Filed under Accurate China Insight, China, Ireland

Accurate China Insight: CIC’s ‘China Ireland Technology Growth Capital Fund’ play underlines Ireland’s strategic value

Two major sovereign wealth funds the National Pensions Reserve Fund (NPRF) and the China Investment Corporation (CIC) have joined forces to invest US$$50 million each in the recently created China Ireland Technology Growth Capital Fund [For more information on this announcement read http://www.irishtimes.com/business/sectors/financial-services/pensions-reserve-fund-to-unveil-investment-of-70m-by-chinese-group-1.1658163].

This is a huge vote of confidence in Ireland’s future economic vitality. Yet, what’s even more significant is the way this has played out since 2011.

China‘s state media made great play out of the leaders of Greece, Portugal, Spain and Italy going ‘cap in hand’ to Beijing in search of China Investment Corporation sovereign funds to mitigate their economic woes.

Accurate China Insight - CIC- China Ireland Technology Growth Capital Fund - play underlines Irelands strategic valueNot so when it comes to Ireland. State media coverage of Ireland has always been characterised by the highlighting of particular qualities or attributes which the Chinese Government views as the basis for the close relationship between Ireland and China, the importance of which is highlighted by the growing number of senior Chinese leaders/officials visiting our shores on a regular basis.

Behind the subtly of carefully crafted official speeches and commentaries regarding Ireland there has clearly been a sense of purpose in China’s strategic approach. For example, when senior Chinese officials say “China attaches great importance to its relationship with Ireland” what they mean is ‘English speaking’, ‘between Europe/USA’, ‘same time zone as UK’, ‘potentially resource rich (food, energy)’, ‘friendly’. In other words Ireland is clearly of strategic value to China.

In a new world order potentially led by China our Mediterranean friends don’t offer such strategic attributes.

Following the signing of joint government sponsored NTMA / CIC MOU back in early 2012, an initiative involving CIC was always going to bear fruition. The questions to be answered were when/where?

Given that CIC only makes strategic investments which in China’s vested interests, the statement that Irish and Chinese companies in “core technology sectors such as internet, software, semiconductors, and clean technology will be targeted by the fund’s managers, as well as a number of other technology areas where the Fund’s strategy is uniquely positioned. These include agriculture, food, medical, and financial services” clearly offers the chance of a “win-win” solution for all.

Accurate China Insight-  China Investment Corporation CIC-China Ireland Technology Growth Capital Fund play underlines Irelands strategic value

Now that there is investment money on the table: China is now set to become a major market for Irish companies in terms of joint collaboration and market access; while Ireland’s technological prowess and investment climate, backed by CIC’s vote of confidence, place us at the top table in terms of attracting Chinese outbound investment into Europe.

Coming hot on the heels of the announcement of the established of a new Irish-domiciled exchange-traded fund (ETF) offering European investors direct access to China’s blue-chip stocks for the first time, the approaching Year of the Horse looks set to be a thrilling year in Ireland China relations.

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers (Route to Market, Export, Import, Partner Due Diligence)

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Ireland, Dublin – O: +353-1271-1830

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Filed under Accurate China Business Advisers, Accurate China Insight, Accurate Group, Business, China, China Ireland, Ireland

How important will China and knowledge of China be in Ireland’s future?

Encouraged by captains of Irish industry, who should know better, Opposition politicians with an agenda, and armchair critics within the tabloid and online media, a degree of pessimism appears to be growing among Ireland‘s small to medium (SME) sized business sector regarding the ‘risk versus reward’ futility of getting involved in China business. More mature markets in EU and the USA are being represented as offering more scope to grow for Irish SMEs with the right value proposition.

Irish businesses no matter what their size cannot afford to be pessimistic about China and here is why.

“…China’s transformation is one of the defining facts of our lifetime. Last year China became the world’s largest trading nation. Next year China is set to become the world’s largest importer of goods and later this century it will become the world’s biggest economy.

We should be clear that there is a genuine choice for every country over how to respond to this growing openness and success. They can choose to see China’s rise as a threat or an opportunity. They can protect their markets from China or open their markets to China. They can try and shut China out – or welcome China as a partner at the top table of global affairs..”

Source: http://www.theguardian.com/commentisfree/2013/dec/02/david-cameron-my-visit-to-china

The British Prime Minister Mr. David Cameron, on the eve of his second official visit, in an article published this week in Caixin (pronounced ‘sigh sheen‘), China’s financial news heavyweight, couldn’t have been more explicit about China’s growing importance.

Accurate China Insight - How important will China and knowledge of China be in Irelands future

Most China watchers will agree that – largest, longest, fastest, biggest, greatest, tallest superlatives aside- China is still in the very early stages of its re-emergence: Get in on the ground floor now and potentially be in the happy position of earning revenue hand over fist.

Sure China is no cake walk. At the beginning, building a China market presence from scratch involves hassles, stumbles, issues, errors, problems, stresses and utter confusion.  Yet, isn’t that what getting in at the beginning of any start-up business or market looks like? The only way to WIN is through hard work, support, communication, committment, patience, and understanding that there will be many instances of having to deal with a lot of confusion. Similar to a start-up company, these are the learning steps that must be taken to break new ground and grow a viable market presence in China.  

In a start-up there also comes a point when the challenges start to be overcome and things begin to gel together. And so to in insatiable China where the surmounting of challenges and barriers or difficulties will open the way to doing fantastic things and improving on a daily basis faster than would have happened in more traditional, mature, markets. 

With certain senior business executives and media in Ireland advocating a niche market approach for SMEs with respect to China [“China is a … slow burn” (Mr. Sean O’Driscoll, CEO Glen Dimplex); “More fortunes have been lost than made by getting in too early,” (Liam O’Mahony, Chairman, IDA Ireland) “Putting Mandarin on the school curriculum is a typical proposal from armchair ‘experts’ who have no experience of the challenges of selling in China – – 1.3bn consumers and all we need is a very tiny slice of the pie!” (Michael Hennigan, Editor of Finfacts.ie)] the crux of this Accurate China Insight is to draw attention to the fact that almost all of Accurate Group’s Irish clients, no matter what size, doing business in China or with China succeed at it, while the vast majority of European and American companies in China are flourishing.

Moreover, we do not share the view that China is a particularly risky market for foreign companies. Like any foreign market with a unique language, business culture, and legal system something can go wrong. However, despite the challenges China remains, will continue to remain a very profitable place to do business, which is really what matters most for Irish businesses.

Returning to David Cameron:

China is at a defining moment. It has just announced bold reforms that show real ambition to free its markets and open them up to foreign participation…

As Chinese cities expand dramatically and Chinese people become more prosperous, Britain has the world-class goods and services they need…

Building on the recent launch of EU-China negotiations on investment, and on China’s continued commitment to economic reform, I now want to set a new long-term goal of an ambitious and comprehensive EU-China Free Trade Agreement. And as I have on the EU-US deal, so I will put my full political weight behind such a deal that could be worth tens of billions of dollars every year…

We should recognise that China’s economic transformation is happening at 100 times the scale and 10 times the speed of Britain’s own urbanisation two centuries ago. In the last 30 years, China has made unprecedented social and economic achievements. The recent meeting of China’s leaders – the Third Plenum – has now set a clear goal: comprehensive reform, including issues such as governance and the judicial protection of human rights, and recognising that all types of reform are inextricably linked. The promise is of an economy with a more predictable legal environment and with stricter enforcement of protection for intellectual property rights…

The fact is that businesses thrive in a stable, secure and corruption-free environment that limits the risk of shock, provides certainty of dispute resolution and offers protection of capital and intellectual assets. These conditions are good for growth in China…

Source: http://www.theguardian.com/commentisfree/2013/dec/02/david-cameron-my-visit-to-china

And therein lies the rub for all Irish businesses. For our closest neighbour China is now at the core of its international trade relations. With the Chinese Yuan surpassing the Euro to become the second-most used currency in global trade (Source: http://www.bloomberg.com/news/2013-12-03/yuan-passes-euro-to-be-second-most-used-trade-finance-currency.html, China, the number one retail growth opportunity in the world (Source: http://yum.com/annualreport/), is where it is happening NOW. Moreover,  the best has yet to come! 

Ireland’s SME’s should be able to determine a new China business model that suits their situation. Top management and business owners who are destructively determined to succeed by increasing efforts to ‘do more of the same better’ in their traditional markets and ignore the potential of China are going to lose out in the medium and long term.

Irish businesses across the board need to intensify efforts to tap the China market otherwise they will be left behind.

Accurate China Insight - How important will China and knowledge of China be in Irelands future 2

Source: Accurate China Insight http://accuratelimited.com/blog.view.php?id=SreDdexWHkE=

Niall O’Reilly

Managing Director, Accurate Group Ireland China Market Makers (Route to Market, Export, Import, Partner Due Diligence)

Website: http://www.accuratelimited.com

Twitter: @AccurateChina

China Office : Accurate Group China, Hangzhou – O: +86 571 8709 1253

Ireland Office: Accurate Ireland, Dublin – O: +353-1271-1830

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December 3, 2013 · 10:28 am