Tag: ireland’s natural beauty

Summer Garden Splendour In Ireland – Restoring The Five Senses

Summer Garden Splendour In Ireland – Restoring The Five Senses

Niall : Two roads diverged in a wood, and I...

Listen to the silence of this truly beautiful garden in the early evening where the sun strokes everything with a hue of gold.

Pause and listen.

The silence, only enhanced by the humming of bees and the chirping of birds, will lead you to close your eyes and feel the magic.

A gentle breeze.

Breath in the delicate sweet scents drifting in the air.

Healing.

A garden of free thoughts, quiet contemplation, joyful anticipation and beautiful dreams: The birds and the bees, the flowers and the trees, the soil and the sky.

To cultivate a garden is to cultivate a soul.

My Mother’s garden.

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China – Under The Hood: New KFC China advertising campaign promotes Ireland to huge domestic audience

China – Under The Hood: New KFC China advertising campaign promotes Ireland to huge domestic audience

Niall : Two roads diverged in a wood, and I...

Finger lickin’ good news for Tourism Ireland’s efforts in China to draw attention to Ireland‘s natural beauty. KFC China has recently launched a really creative advertising campaign which markets Ireland and Bailey’s fried chicken flavour to China-wide TV / social media audiences and customers in 3,800 outlets throughout China.

Judging from the coverage on LCD TV displays in office and apartment complexes here in Hangzhou, the exposure of Ireland’s natural beauty to China’s urban fast food consuming masses is far and wide.

Wondering if this campaign was an initiative of Tourism Ireland, or Baileys (Diageo), or solely a KFC (Yum! Brands) initiative?

No matter. KFC is widely acclaimed as the most successful foreign company operating in China, its success widely attributed to the adaption of its menus to local tastes following extensive research. That KFC China appreciates the revenue generating potential of the Ireland brand in China provides a clear indication of the opportunities for our tourism, food and education sectors, if properly promoted and coordinated. Just look at the success New Zealand enjoys with respect to China market access!

Check this video out (Youku is China’s equivalent of Youtube)

http://v.youku.com/v_show/id_XMjYyOTg4MjA0.html

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