Finger lickin’ good news for Tourism Ireland’s efforts in China to draw attention to Ireland‘s natural beauty. KFC China has recently launched a really creative advertising campaign which markets Ireland and Bailey’s fried chicken flavour to China-wide TV / social media audiences and customers in 3,800 outlets throughout China.
Judging from the coverage on LCD TV displays in office and apartment complexes here in Hangzhou, the exposure of Ireland’s natural beauty to China’s urban fast food consuming masses is far and wide.
Wondering if this campaign was an initiative of Tourism Ireland, or Baileys (Diageo), or solely a KFC (Yum! Brands) initiative?
No matter. KFC is widely acclaimed as the most successful foreign company operating in China, its success widely attributed to the adaption of its menus to local tastes following extensive research. That KFC China appreciates the revenue generating potential of the Ireland brand in China provides a clear indication of the opportunities for our tourism, food and education sectors, if properly promoted and coordinated. Just look at the success New Zealand enjoys with respect to China market access!
Check this video out (Youku is China’s equivalent of Youtube)